For online Business and Brands that are looking for better growth from seo can cause problem due to one small seo mistake.A well planned seo strategy can significantly increase search traffic but poor implementation of seo techniques can ruin your sites ranking
Sometimes even the simplest seo mistake could be costly for our digital marketing strategy.In this article we can discuss some common seo mistakes and strategies to keep your digital marketing strategy powerful.
1.Improper use of google analytics and its data
Google Analytics is a very popular tool to track traffic and user interactions in your website. With the help of Analytics marketers can identify the source of traffic, track conversions,Analytics let’s SEO experts keep track of underperforming pages and can optimize those pages then keep on optimizing other pages which are optimized.
In order to make sure your Google Analytics is collecting and tracking data it should be installed properly.
Unfortunately one of the common SEO mistakes is installing the code in the wrong spot, installing multiple tracking codes.Best practice is to install the tracking code by following Google’s instructions, make sure it’s just after the opening <head> tag by using the default code provided by Analytics.
2.Using Generic Anchor text
Using generic anchor text, such as “Click here to learn more,” won’t hurt your site,But it will help search engines to find what the page being linked to is about. Instead of using generic anchor text phrases, try to use keywords we are trying to link.
3.Duplicate Title tag,meta description and content
Title tags,meta description tags and content are the most important on-page ranking factors .Duplicate title ,meta description tags and content will affect your site’s rankings by causing multiple pages to compete against each other for the same search term and content. Giving each web page a unique and descriptive title tag will increase click-through rates and allows you to target a variety of important keywords for your business
4.Ignoring 404 or broken link
The website Links that don’t link to anywhere are often known as ‘dead links’ or ‘broken links’. The HTTP status code 404 is often referred to as error 404.
Search engines, such as Google and Bing, will have a negative impression of a web site if it crawls too many 404 error pages. Once the crawlers have established that many requests are being met with 404 codes, it shows the quality of the website and this will decrease the ranking .
5.Not refreshing or updating old content
According to Google’s freshness algorithm update from 2011 meant that for certain areas old or outdated content could lead to weak SEO performance.
We constantly create new content in an attempt to increase organic traffic. But as old content, pages, and blog posts get outdated their information might become irrelevant.
The best practice is to find outdated pages blogs and content on your site that are losing organic traffic and keyword rankings year-over-year (YOY) and Re-publishing with new updated content that can help give your content and SEO boost
6. Keyword stuffed title tags and content
Keyword stuffing is done by targeting just one or a small handful of high traffic keywords all over the site and in the title , even when they are not the most relevant for your content. Google has changed their algorithm to make it much more difficult for competitive and high traffic terms.Another issue is that title-tags are truncated 55-60 characters. Write clear and concise title-tags that tell users and search engines about your content .
Canonicalization is used where multiple URLs are used to represent the same page or where many pages have very similar content.
The SEO mistake involving canonicalization is pointing to the wrong protocol (http vs https). Make sure CMS or your site platform is set up properly to handle canonicalization, Google will select its own canonicalizations when it’s not present.
8.Poor page load speed
When a user clicks through to a page on your website and finds themself waiting more than a few seconds to load they are likely to leave your page and can affect conversion.In 2018, Google revealed that extremely poor speed could seriously affect rankings on mobile search results.
9.Lack of multimedia Content
This means that good content isn’t just limited to text. In the modern world of Digital Marketing many businesses have found that users can be attracted and benefit from a wide range of web elements including tables, menus, forms, videos, photos, graphics, etc.
10.Using HTTP site
There are a lot of websites that are not moved to HTTPS . Site security is now a ranking factor that can directly affect SEO performance.This is most important for eCommerce sites or sites using payment gateway.
11.Making changes too frequently
Whenever a page is optimized for SEO,it will take some time to show up. Many inexperienced SEO experts will keep making changes on websites as they think that strategies are not working.
The truth is that SEO is reflected slowly on the internet. It can sometimes take multiple days before a page even gets indexed, and then it can take weeks to show some changes in Google analytics. We need to wait before enough data is available to do a before-and-after comparison of seo.
12.Bad reviews on google
Search engines value customers’ feedback. They are evaluating what other people say about you.A recent survey conducted on 30,000 online businesses found that their SEO rankings improved significantly because of positive customer reviews.
13.Issues with sitemap
Having a sitemap is good but Google should be able to find it and crawl.
Best practice is to submit your sitemap in Search Console. Google encourages businesses owners and webmasters to submit so that it’s easier to find all pages of a website, re-crawl them regularly, and so that Googlebot doesn’t need to waste it’s time crawling duplicate or unimportant links.
This article about common seo mistakes alone isn’t a complete list, keeping track of this common SEO mistakes will help your sites ranking in the search results. If you need more help in managing your seo strategy, please feel free to contact Fernweh DomainEnroll PVT LTD Leading Digital marketing company in Banglore.our seo specialists will help you find out the common seo mistakes and problems related to seo and ranking for your websites.
How long have you been planning the steps to create an Ecommerce App for your Business?Are you someone who’s still not sure about taking your medicine stores, grocery shop, supermarket store to online?The recent COVID-19 outbreak has totally changed the past scenarios. where buying and selling of goods can be done without going to shops and malls. So, it is high time to start an e-commerce app development to elevate your falling sales and services.
Developing an e-commerce app isn’t a big question . it’s a question of how to do it systematically. This blog explains the Steps to create an Ecommerce App
If an online store wants to acquire and retain customers effectively, it needs to offer the best possible customer experience in all channels. The key to doing this is by connecting with customers on all available points, providing a great experience each time.
In today’s busy world, the most effective touch point of online business is a seamless mobile experience. That’s because mobile traffic is for over 60% of all other traffic, with mobile sales quickly increasing. Furthermore, store shopper checks out the mobile site of that store as well for new updates and offers.
Check out these strong points that say people love to use in mobile than stores:
1.People love to shop online
According to a recent survey 64% of smartphone users are now using mobile phones to shop online.
According to a survey report from Clutch, the top attractive reasons for people to use e-commerce apps are as follows:
- To receive latest deals and offers(68%)
- Flexibility to buy products at any time(64%)
- Compare products and prices with other store(62%)
- Save time from the offline store(54%)
2. Small businesses perform better through mobile solutions
small business owners use mobile solutions for attracting new customers,to gain competitive advantage and to increase the sales. recent studies show that small businesses are making 30% more conversions on the mobile route than otherwise.
Steps to create an Ecommerce App
But how can we actually develop an effective mobile e-commerce app that results in more unique visitors ,engagement and sales. We have developed some successful e-commerce applications. And our experts have decade long experience in mobile app development. The process we follow at Fernweh Domain Enroll to build e-commerce applications is unique for every customer. Keep reading this blog to find out the exact steps we’ve used to build our Apps.
step 1. Identify Your Goal for your ecommerce app
Before you start creating your e-commerce app, it’s important to know what is your goal – and how you will measure the success of your Business. Your goals and KPIs will directly impact the features and service of app you want to develop.
To determine your future goals, you should know the current status of your business. How much traffic does your offline store generate on a monthly basis? How much of it is from mobile or from website? What is your mobile conversion rate?
Step 2. For whom are you creating your ecommerce app?
Once you know about your goal think about who your audience is B2B or B2C?Knowing your target audience will enhance your development process and improve your app marketing too.
Some easy steps to find out targeted audience
1.Audience’s average age?
2.Targeted Audience interests?
3.Which products do they already like and buy?
4.What do they read?
5.How are they finding our business?
The answers to these queries, together will make specifications for our Steps to create an E-commerce App.
3. Planning Essential Features
The Integration of the essential features for e-commerce apps is the next step on the e-commerce app development process. We need to understand that users are now more mobile-dependent. Hence it is very important to ensure mobile features in the application.
For example, an e-commerce app with products in disorder will disengage users and put them off. Some essential features for every mobile application focusing on e-commerce are:
- Authentication feature like social media login or two-step login features, etc
Product search with categories and sub-types
Rating and review systems
Multiple payment methods that are fully secure
Easy-in and out policy
Tracking of the products
Step 4. Choose the right platform
For e-commerce retailers, there are two different kinds of methods you can choose from: Progressive Web Apps and Native Apps. Firstly PWAs are next-generation websites that offer the same kind of speed, interactivity, and performance as a native app. This can be used without downloading from app store ,Then you have Native Apps. These are downloaded and stored in a user’s phone. Native apps have to be developed separately for both iOS and Android. Operating System specific development (iOS and Android) full use of all the features a mobile phone.
Step 5. Pick the right budget and process
Now that we have figured out what our e-commerce app needs Now let’s talk about budget and process.
The big questions here are: how much time, money and resources we want to invest? And how do you want your App when sending out push messages, adding new features, changing your design, etc.
Making a bespoke app
With this process, you need to hire a development team to develop a brand new app. Firstly, a bespoke app helps you to be very specific about your requirements. Bespoke App is expensive and also it is a long development process. when money is not a matter we can use Bespoke App.
Small and medium size stores usually choose this option, but for big stores some custom adjustments are needed. E-commerce apps based on SAAS- technology are fast and easy to develop . smart plugins can turn your web store into a Progressive web App or native app. But With SAAS-solutions, you can’t just pick any feature or integration you want; you can only pick the features that are available. But usually, SAAS-solutions offer all the features to be used on mobile App. For instance, all of the features mentioned above, are part of the app package at Dli’n E-commerce App by Fernweh DomainEnroll.
Depending on how much you can invest on development process and how flexible your App need to be, you can choose any one option: develop a bespoke app, or make use of SaaS solution.
Step 6. Market your app
Although this blog is about creating e-commerce apps, marketing them afterward is very important. After all, how good is the e-commerce app .The social media promotions, the google ads, video ads and many other techniques can help your app get the right reach ,downloads, product views, or purchases.
Now you have the Information and steps to create a successful e-commerce app. If you want to start with yours today, contact us for more Information.
We’ve helped many e-commerce brands make and market their apps, and we’ll be Happy to do the same for you next.
Our service is affordable, with low start-up costs and even more attractive monthly pricing Packages. We can create and market your e-commerce app also update it as time goes on.
Artificial intelligence and machine learning were not about replacing Humans, but it always received such an impression. But there are some interesting advancements towards replacing or at least mimicking human behaviour. The developments are fascinating and terrifying at the same time.
We now actively see and comes across different AI technologies in our day to day life knowingly or unknowingly. Face detecting cameras are getting popular now, which can log people coming in and going out automatically, identify unknown faces. Google assistant is one of the most popular to adopt AI and machine learning, they fascinated the world by making an appointment call like humans by the virtual assistant. Yet another groundbreaking innovation is by Tesla Motors, who made self-driving cars, but those outside the US are not much aware of it to a great extent. Even within the country, there were lots of haters and some mob attacked self-driving cars, which is a clear translation that these developments scare people. May be films like “I, Robot” have contributed to it, but research also shows proof that it may go out of hand. Every technology can be used for both good and bad, it’s important to stay on the safe and positive side.
The next decade is going to be a revolution for electrical devices. Remember the evolution of computers in the 80s and 90s? Now it’s the time for electrical devices to get smarter. In the last several years the there was no major development in the electrical devices we use everyday, right now we have started moving towards making smart devices however for most people it’s still dope tech and ridiculously expensive. In the coming years it’s going to change and they are going to be in every household, so you’ll be able to control it from smartphone anywhere in the world, apart from that you’ll be able to monitor the usage, avoid wastage of electricity and improve the overall lifestyle.
So how a device get smarter? right now you just supply electricity and it works, but from now on you will be able to ask about its status and change it if you want. Let’s say you want to control lighting in your room, you can ask the light weather it is on or off and dim or brighten up if you want the light will respond to your commands and provide feedback for each. Similarly with air conditioning, you can set the temperature and control the air flow. So when you are leaving from the office you can turn on the AC at home and set it to the desired temperature so it’s nice and cozy before you arrive. When you’re brushing you can turn on the coffee machine. The benefits of IoT are endless. At DomainEnroll we are helping companies to develop IoT enabled devices. We are happy that we’re part of the revolution.
Talking about office security, USB Ports are extremely useful and harmful at the same time just like a double edged sword. Why should you disable USB Drives?
- Malware infection
- Unauthorized data transfers
- Unauthorized execution of programs
- Prevent leakage of confidential files and information
- Watching movies / video clips in office