What is google Adwords and its benefits
Google AdWords is a pay per click advertising platform of Google, where ads are served to users on googles search engine result page,when they perform a search. Based on the keywords that we need to focus businesses pay to get their advertisements ranked at the top of the page. Since the platform runs on pay-per-click (PPC) advertising method, you have to pay only when ad is clicked by visitor.
Instant benefits of Google AdWords is that it helps to improve the visibility of the website & brings in faster results.
The Google AdWords works like an auction where people bid for clicks. However, it’s not necessary that the highest paid bid wins. Apart from money, Google also considers the quality score of each ad to ensure that the people clicking on the ads have the best possible experience with the targeted keyword.
1.Target your ads
Targeting help to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.Google Ads offers different ways of targeting. For now,we can check choices that you have with online ads that can make your marketing campaigns even more targeted:
Keywords:Words relevant to your products and service, which are used to show your ads when customers search for those terms .
Ad location:Display your ads on Google search results pages and Different websites that are part of the Google Search and Display Networks.
Age, location, and language: we can Choose the age, geographic location, and language of your targeted customers for Displaying ads.
Days, times, and frequency:Google will Display your ads according to certain hours or days of the week, and determine how often your ads appear.
Devices:Your ads can appear on all types of devices,but you can decide on which devices your ads should appear on and the time.
2.Control your costs
Google Ads gives you control over the budget for your ad. There’s no minimum. And you can choose how much to spend per month, per day, and per ad. Only need to spend only when someone clicks your ad.we have comprehensive authority over how much to consume. Whether to have a small daily budget or a flexible monthly budget . With Google Adwords, it is able to trace your spending down to the penny, so you never go out of your budget or fall into money flow obstacles.
The businesses that get more visibility on Google is much more valuable than driving sales . On the search engine, companies have the best opportunity to visible in front of targeted audience at the exact time when they are looking out for their product or service.
But if the opportunity is such big, competition will be high. That’s why organically ranking on search engines result page is a time consuming task. By building backlinks by availing credibility from authorized websites can increase your visibility but it is time consuming
- You can easily concentrate on multiple keywords
You can turn on or off the Digital campaign whenever your desire.
4.Outrank Your Competitor Ads
AdWords provides a smarter way to beat with your competitors. Let’s say you have tight competition with one of the competitor in your niche and you suspect that most of the leads and sales are shared by them.
AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. In Google AdWords, there is an option to choose “Target Outrank” This is an automatic bidding strategies to adjust your bid to outrank the specified competitor in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential featureof Google AdWords.
5. Ads can be Tested
Google AdWords has an option to experiment one change per Ads campaign and test over a period of time, whether the original ad or the experiment ad delivered the better result in a period of time. Data given in the experiment is verified to remove the .
Before purchasing a product the consumer does a lot of research, compares different options ,Compares the cost,delivery time and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail of products through the purchase funnel.
With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.
One of the advantages of AdWords is the remarketing. Re-marketing enables you to generate ads that target individuals who have previously displayed interest for your stock by visiting your site. By remarketing, you can target every step of the purchasing cycle, offering exclusive deals and promotions to drive into your website.If a user visits specific brands’ Tv page on website and leaves the website without adding it to cart, the remarketing ad for that visitor can be about the same Tv with an added offer like cashback or free shipping offer.
You can get your brand and your products in front of individuals who may not even know your company and its services. Google AdWords places you at the top of the search results for certain queries, indicating anyone exploring keywords you determine will Display your brand and what you have to convey to the audience.
To Finish it up, these are some of the unique benefits of Google AdWords for businesses. Hopefully, this info may better help your business in your future .Get in touch with Fernweh DomainEnroll Pvt Ltd leading Ecommerce and digital marketing solution provider in India and Ireland to know more about Google Adwords And its advertsing methods to help your business to succeed.