You are not alone if you are having a hard time getting the word out about your brand new business venture. Many business entrepreneurs, like you, struggle to get customers in the beginning. It is hard to balance the expense, management, and results of a marketing campaign. The approach is usually one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But, which strategy is best for your startup in 2022?
You can use a pay-per-click (PPC) campaign to get to the top of search engines, or you can use search engine optimization to develop a more natural search engine marketing plan (SEO).
Is there a right / wrong answer? Is it possible that it’s both? Before making a decision, you should be aware of the benefits and drawbacks of both SEO and PPC.
PPC Pros for Startups
PRO: It produces results quickly (when done correctly!)
One of the most appealing aspects of PPC is the promise of instant results for everyone with a budget. “PPC allows you to be at the top of Google page one as long as you pay for it,” says KAU Media Group, a renowned PPC agency. “It’s an amazing and efficient technique to generate a high ROI.” But it isn’t magic. Spend money on data. Numbers do not lie. Cutting corners and taking shortcuts ultimately costs more.”
When your bids are set to outrank your competitors, your company will appear at the top of the SERPs where your target market searches for businesses like yours, resulting in an immediate increase in traffic to your website and, perhaps, an increase in conversions.
One of the most difficult aspects of running a business is that no one knows who you are, and it will take some time to create quality, organic traffic. By creating a PPC campaign, you will be able to effectively avoid this issue from the start.
PRO: It will deliver qualified traffic while organic traffic rises.
Another significant advantage of PPC is that it excels at exactly what SEO is supposed to do: getting your brand in front of the right people. A properly managed PPC campaign will result in an immediate increase in traffic from qualified prospects – people who have already made the first step by looking for a business in your market on Google.
As previously stated, attracting a steady flow of organic traffic in the early stages of your business is too difficult, and while your brand’s reputation develops, a smart PPC campaign can help you alot until your SEO efforts begin to bear fruit.
PRO: You can compete with more established brands.
When you’re a startup entrepreneur, knowing the massive imbalance between your resources and the industry giants can be frustrating. Obviously, if you’re just starting a consumer tech company, you’ll have a long way to go before you can compete with Apple’s marketing strategies.
However, with a well-planned approach to PPC, you’ll be able to capture some of the market shares that the big companies aren’t paying attention to. For example, if your company is a footwear firm, a large, international brand may have a monopoly on the fundamental keyword “shoes,” but long-tail phrases like “sustainable formal shoes” may be left wide open for you to target.
Even for the most competitive, high-volume keywords, targeting them at specific times of day or with additional qualifiers might help your new business carve out a surprisingly significant share of the search market!
PPC Cons for Startups
CON: It can be costly, notably in highly competitive markets.
One of the most frequent reasons for companies delaying PPC is the budget required to see any meaningful returns. Paid search accounts for a substantial portion of most organizations’ marketing budgets, and this is unlikely to change very soon.
Because of the huge intrinsic value of PPC marketing, companies with vast resources would naturally acquire the greater share of visibility and clicks for the most valuable keywords, leaving startups with few alternatives for expansion.
As previously said, there are always solutions. However, in some industries and sectors, the scale and scope of the resources held by large corporate competitors can imply that PPC isn’t a wise investment until your brand has a solid foundation.
CON: The possibility of low intent traffic.
Though some firms can have excellent success with their PPC right from the beginning, it is by no means guaranteed, especially in newer, developing areas such as AI solutions for specialised applications.
Getting strong results from PPC ads will be a gradual process for many firms, involving running relatively under-funded and unsuccessful campaigns, then analyzing them to extract lessons that may be used to improve future campaigns.
If your resources are already limited, you might not be able to afford such a slow-moving phase characterized by low-intent traffic. Before launching a paid search campaign, thoroughly research the basics of paid search in your business.
SEO Pros for Startups
PRO: It generates high-quality leads.
While PPC leads aren’t always the most valuable, SEO is excellent at gaining attention from those who are already looking for a company like yours.
Google has dominated the search engine business by building an algorithm that is excellent at delivering the desired results. SEO strategies are increasingly prioritizing user engagement metrics, which implies that the more you personalize your site to the needs of your audience, the higher you’ll rank in search engine results pages.
SEO is effective at bringing useful, qualified leads to your site, from basic, technical actions like increasing site speed and deploying user-friendly navigation to publishing high-quality and valuable content dedicated to a particular subsection of your target audience.
PRO: It enhances your site’s navigation and usability.
Taking on from this, SEO will not only help you to rank higher on a given search results page, but it will also make sure that when visitors land on your site, they will have a far more positive experience, driving word-of-mouth marketing and building brand loyalty.
Previously, anyone who could build a few spammy links and stuff a page with keywords might reach the top of a SERP. Google has gone a long way since then, and in 2022, businesses must create a site that not only has a large number of keywords and high-quality backlinks, but also gives an overall enhancing customer experience that will keep customers using Google as their primary search engine.
PRO: It ensures long-term, sustainable growth.
Though SEO takes longer to get started when compared to PPC, but it is also a long-term marketing option which will not be taken out from you. Search is a vital part of the modern customer journey in any industry, and this will only get worse as time goes on.
Taking care of all the contents, links, and maintenance needed to get a site to the top of Google’s search results will take time, but once there, it will take an equal amount of time for a competitor to drag you down again.
Furthermore, while the search volume for specific PPC keywords might vary greatly from week to week, as long as you stick to Google’s concept of giving value to the end-user, SEO provides a consistent path to long-term growth.
Benefits Of Combining Both SEO & PPC
PPC is too costly, while SEO is too slow, according to widely held competing views.
When these two teams work together, you’ll be rewarded with amazing insights, learnings, and outcomes that neither one could achieve on its own.
These streams are not supposed to be standalone, and aligning them is one of the most underrated methods to boost your entire digital marketing productivity.
Benefits Of Combining Both SEO & PPC are:-
Using SEO and PPC together can result in more consistent ranking.
Though SEO takes longer to get started when compared to PPC, but it is also a long-term marketing option which will not be taken out from you. Search is a vital part of the modern customer journey in any industry, and this will only get worse as time goes on.
PPC can be used in combination with SEO to retain page rank while an SEO strategy is optimized to the new updates to mitigate any potential loss of rank caused by these changes.
Double Your Visibility
One of the major benefits of operating both Google Ads campaigns and an SEO plan is the ability to appear multiple times on the search results page. This will increase your site’s visibility on a page, giving you more customer attention.
A site owner who appears in the top three organic ranks may conclude that PPC advertising is not worth considering. What he/she should keep in mind is that the first few results on a results page are paid ads. That is, the user may see your site displayed twice, once in the top 6 or on the first page.
Increased Click Through and Site Traffic
Another greater advantage of taking a combined approach is that it will increase the click throughs & website traffic, giving them both a paid result and an organic result for increased visibility. This is especially helpful for those challenging long-tail keywords where your organic position fluctuates.
Big Pool Of Data To Analyze
Another significant benefit of combining SEO and PPC is that it expands the pool of data available to you, providing you with deeper insight into how users behave when searching for businesses like yours. Your PPC analytics can inform your SEO work and vice versa, resulting in an overall improved search marketing productivity.
PPC Ad Copy Performance Can Support Organic Content Planning
As with keyword testing via PPC, it might be beneficial to determine which of your ads are performing well and resulting in the highest conversions in terms of ad copy. Using PPC examples, you may design title tags, meta descriptions, and on-page content based on these to try to achieve similar click-through performance with your organic listings.
PPC campaigns allow you to test the success of ad copy and keywords more quickly. PPC testing is useful because of the immediate results that can be noticed. You’ll be able to quickly determine whether ads are effective, but testing titles and meta data through SEO tweaks may take longer.
Overall, having an integrated strategy to digital marketing by combining SEO and PPC efforts gives you various benefits. By focusing on a particular location or platform, you reduce your overall potential for visibility, traffic, and conversions. PPC and SEO, while quite different, can truly complement and increase one another’s performance to assist bring extra online results.
For online Business and Brands that are looking for better growth from seo can cause problem due to one small seo mistake.A well planned seo strategy can significantly increase search traffic but poor implementation of seo techniques can ruin your sites ranking
Sometimes even the simplest seo mistake could be costly for our digital marketing strategy.In this article we can discuss some common seo mistakes and strategies to keep your digital marketing strategy powerful.
1.Improper use of google analytics and its data
Google Analytics is a very popular tool to track traffic and user interactions in your website. With the help of Analytics marketers can identify the source of traffic, track conversions,Analytics let’s SEO experts keep track of underperforming pages and can optimize those pages then keep on optimizing other pages which are optimized.
In order to make sure your Google Analytics is collecting and tracking data it should be installed properly.
Unfortunately one of the common SEO mistakes is installing the code in the wrong spot, installing multiple tracking codes.Best practice is to install the tracking code by following Google’s instructions, make sure it’s just after the opening <head> tag by using the default code provided by Analytics.
2.Using Generic Anchor text
Using generic anchor text, such as “Click here to learn more,” won’t hurt your site,But it will help search engines to find what the page being linked to is about. Instead of using generic anchor text phrases, try to use keywords we are trying to link.
3.Duplicate Title tag,meta description and content
Title tags,meta description tags and content are the most important on-page ranking factors .Duplicate title ,meta description tags and content will affect your site’s rankings by causing multiple pages to compete against each other for the same search term and content. Giving each web page a unique and descriptive title tag will increase click-through rates and allows you to target a variety of important keywords for your business
4.Ignoring 404 or broken link
The website Links that don’t link to anywhere are often known as ‘dead links’ or ‘broken links’. The HTTP status code 404 is often referred to as error 404.
Search engines, such as Google and Bing, will have a negative impression of a web site if it crawls too many 404 error pages. Once the crawlers have established that many requests are being met with 404 codes, it shows the quality of the website and this will decrease the ranking .
5.Not refreshing or updating old content
According to Google’s freshness algorithm update from 2011 meant that for certain areas old or outdated content could lead to weak SEO performance.
We constantly create new content in an attempt to increase organic traffic. But as old content, pages, and blog posts get outdated their information might become irrelevant.
The best practice is to find outdated pages blogs and content on your site that are losing organic traffic and keyword rankings year-over-year (YOY) and Re-publishing with new updated content that can help give your content and SEO boost
6. Keyword stuffed title tags and content
Keyword stuffing is done by targeting just one or a small handful of high traffic keywords all over the site and in the title , even when they are not the most relevant for your content. Google has changed their algorithm to make it much more difficult for competitive and high traffic terms.Another issue is that title-tags are truncated 55-60 characters. Write clear and concise title-tags that tell users and search engines about your content .
Canonicalization is used where multiple URLs are used to represent the same page or where many pages have very similar content.
The SEO mistake involving canonicalization is pointing to the wrong protocol (http vs https). Make sure CMS or your site platform is set up properly to handle canonicalization, Google will select its own canonicalizations when it’s not present.
8.Poor page load speed
When a user clicks through to a page on your website and finds themself waiting more than a few seconds to load they are likely to leave your page and can affect conversion.In 2018, Google revealed that extremely poor speed could seriously affect rankings on mobile search results.
9.Lack of multimedia Content
This means that good content isn’t just limited to text. In the modern world of Digital Marketing many businesses have found that users can be attracted and benefit from a wide range of web elements including tables, menus, forms, videos, photos, graphics, etc.
10.Using HTTP site
There are a lot of websites that are not moved to HTTPS . Site security is now a ranking factor that can directly affect SEO performance.This is most important for eCommerce sites or sites using payment gateway.
11.Making changes too frequently
Whenever a page is optimized for SEO,it will take some time to show up. Many inexperienced SEO experts will keep making changes on websites as they think that strategies are not working.
The truth is that SEO is reflected slowly on the internet. It can sometimes take multiple days before a page even gets indexed, and then it can take weeks to show some changes in Google analytics. We need to wait before enough data is available to do a before-and-after comparison of seo.
12.Bad reviews on google
Search engines value customers’ feedback. They are evaluating what other people say about you.A recent survey conducted on 30,000 online businesses found that their SEO rankings improved significantly because of positive customer reviews.
13.Issues with sitemap
Having a sitemap is good but Google should be able to find it and crawl.
Best practice is to submit your sitemap in Search Console. Google encourages businesses owners and webmasters to submit so that it’s easier to find all pages of a website, re-crawl them regularly, and so that Googlebot doesn’t need to waste it’s time crawling duplicate or unimportant links.
This article about common seo mistakes alone isn’t a complete list, keeping track of this common SEO mistakes will help your sites ranking in the search results. If you need more help in managing your seo strategy, please feel free to contact Fernweh DomainEnroll PVT LTD Leading Digital marketing company in Banglore.our seo specialists will help you find out the common seo mistakes and problems related to seo and ranking for your websites.
How to use chatbots to enhance your digital marketing strategy?
There are plenty of Application for Artificial Intelligence in the digital marketing Field and chatbots are definitely one of the most trending .
Chatbots provide customer care support; you can automate a huge part of your communication process without sacrificing customer service and support . These AI-powered chat bots are used everywhere.To become competitive in your field you must try to implement chabots with you marketing strategy.
But what, exactly, are chatbots? How are they Transforming the digital marketing field? And how can you integrate bots into your business and boost your sales and business growth?
Here we explain everything about chatbots in marketing:
- What are chatbots?
- How chatbots integrated digital marketing?
- Chatbot best uses.
What are chatbots?
Chatbots are an AI-powered software program to facilitate conversations with your company and customers. You can program your chatbots with specific answers to frequently asked questions without spending much time and energy to answer every individual question from your clients. You can have chatbots on your website, customer service portal,messenger,whatsapp. Where you interact with your customers you can implement chatbot technology.A chatbot marketing strategy makes sure that your customer service request and queries are not left unanswered, and many can even help with lead generation and sales for your business.
Chatbots, give you the ability to make marketing easier and more systematic. Chatbots are great for handling the initial steps of the marketing process, that’s gathering contact details and information for a sales call, answering general customer service questions
Increase the volume of marketing conversations.This Allows you to connect with more customers at the same time., start more conversations, and generally have a higher degree of personalization in your approach to customer communication—all of which can have a great impact on your business growth.
Decrease the gap between marketing and sales department.
There can be a huge gap between marketing and sales department; maybe marketing team not aware about what sales needs to be successful or sales doesn’t know exactly how the marketing funnel is set up.Chatbots reduce the gap between marketing and sales by gathering information about qualifying leads. you can get marketing and sales team together and can convert more prospects into customers.
How to Integrate chatbots into your digital marketing strategy?
Gathering initial information from customers :These details you need to gather from every lead before any conversation start like their contact information, whether they’re already a existing customer, and the areas they need our support or service. Chatbots are a much more personalized way of gathering information. Need to schedule a sales call? A customer service call? An on boarding session? Instead of us communicating with customer, have a chatbot schedule it for you.
Answering FAQs:In any type of business there will be a common set of questions and doubts. Instead of wasting the time and energy to answer those questions each time your chatbots can handle this time consuming work. customers get the answers they looking for and you can save your time from answering the questions
Greeting customers : chatbots can be used for greeting customers initially when they first land on your website. Chatbots can recreate that experience on your website by sending a personalised greeting to every person who lands on your website.
Shopping:Facebook Messenger chatbots will help your business to provide in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot by providing necessary assistance.
Analytics:Chatbots help here by gathering information from customers and filtering results based on specific metrics. This helps marketers to easily identify their target customers and their needs and interest
Chatbot best uses
Clearly, chatbots are an incredible tool to enhance your digital marketing strategy, and your business.Here are a few important things to keep in mind:
Keep it simple. Make your chatbot strategy—and the conversations simple. The more simple your chatbot strategy you can execute it , and the more successful you’ll be.When programming your chatbots, you need to program using loops and codes. Use “if/then”as in a flowchart to let your chatbots know how to respond (for example, “if a customer asks X question, send Y response” or “if a customer asks a question outside of this programming strategy, send an email to X”).
Make your chatbots more conversational.Make them feel like they are talking to a human. If you need your chatbots to drive more quality leads, they need feel like talking to a real human
Use chatbots as a supplement to human conversations—never as a replacement for human conversation. Chatbots can only manage simple conversations,so this cannot be used as a substitute for a real person. Make sure chatbots are the first step in the human engagement.
If at first you don’t succeed? Try, try again. Chatbots is a new technique like any brand new technology, it’s probably going to take some trial period to get it executed
Chatbots are the Future of Digital Marketing
chatbots and their automation application are the future of marketing. They streamline communication between businesses and clients. Chatbots can be used for customer service, marketing, sales, and other processes. They even automate and schedule the tasks, personalize customer experience, and increase sales conversions. With more consumers now preferring onlineshopping and transactions, chatbots are now a necessity for the improved efficiency of business communication..
If you still haven’t implemented one for your business, now is the right time to do so. Use chatbots to enhance your digital marketing strategy and watch your business grow.we invite you to connect with our company or schedule a free discovery call with us to talk about ways in which you can implement a chatbot..
The majority of folks have shifted to the digital world as technology has greatly advanced. These days, digital marketing is on top of the world. Do you have any idea about digital marketing?
Digital marketing can be defined as marketing done through digital channels such as search engines, websites, social media, email, mobile and more. But to make digital marketing effective there should be a perfect digital marketing strategy that suits our business.
Let’s take a look at some of the top digital marketing tools that can be used in 2022:
Mailchimp is a popular email marketing tool that can bring all their email contacts to one spot and run an enormous email campaign.
It gained popularity as it’s very easy to use and also offers a segmentation tool so that users can target specific users through personalized emails.
This tool can also be used to send postcards, create landing pages, and create targeted ads.
Google Tag Manager
Google Tag Manager is a tool that you must have if you want to increase your conversion rate when running Google Ads remarketing campaigns.
To make it clear, the GTM enables you to create remarketing audience lists very easily. All you have to do is place a single tag code snippet on each page of your website. After you’ve created and installed the tag on your website, you can create and run as many campaigns as you want through your Ads account.
Furthermore, GTM is critical in your Ads campaigns because it allows you to define triggers to capture specific data. You can, for example, track when a user loads a page, clicks on a CTA, or completes an action or journey.
Google Analytics is one of the best free digital marketing tool that you should include in your bucket list for 2022. It only takes a few minutes to add the Analytics code to your website and so that you will be able to track each and every actions of your visitors.
When used to its full potential, Google Analytics can do wonders for any campaign. It provides a lot of information about how campaigns are performing, how users are interacting with your website, and what needs to be improved.
You can gain insights into the future using predictive analysis in Google Analytics. It also denotes how well campaigns are going to perform.
Overall, Google Analytics is one of the best tools to those who are looking for deeper insights into customer demographics, website traffic , user engagement and many more.
Google Trends was first introduced globally on 11th May, 2006. It’s the largest database that gathers keywords & latest searches from Google making them accessible for public usage.
The best part is that Google Trends is completely free! Anyone can use it whenever they want.
Benefits of using Google Trends in business are :
Understanding your audience
Ecommerce product keyword research
Identifying seasonal trends
Brand awareness activity
Big data, advanced targeting
Spotting trending topics
Google Search Console
Google Search Console is an unavoidable tool for anyone working in the marketing field. It gives you all the information’s about your on-site issues, keywords that you are ranking for in Google, and also shows who has links to your website.
Furthermore, Google Search Console is very good at identifying under performing content. For example, it displays pages or blog articles with low clicks, views, and impressions as well as a low average position in Google. This way, you’ll know exactly what kind of content needs to be updated in order to perform better.
Another great feature of this marketing tool is the ability to add a sitemap to help you get crawled by Google Bots and tell Google to re-crawl a site or pages that you’ve recently re-optimized.
The strength of Hootsuite lies in delivering engaging social content to a large audience from a single platform. Businesses now have the option of conversing on multiple social media sites at the same time, which helps to strengthen relationships.
When all of your posts are scheduled and published, you will be able to effectively measure and analyse the data, which will positively influence your future decisions.
- Social media management
- Risk management
- Social advocacy & selling
- Paid social advertising
- Digital listening + ROI Analytics
Buffer is the best tool to handle multiple social media accounts & the best platform to manage all your social media campaigns at one place with very easiness.
You can easily schedule your posts on Facebook, Instagram, Pinterest, and LinkedIn with the help of Buffer.
One of the major benefits of using buffer is that it lets you to understand how your social media campaigns are performing so that you can improve the performance of your future campaigns.
If social media is your primary focus, then there is no better tool for you than Buffer.
UberSuggest is an ultimate seo tool that helps you to select all possible keywords that could increase traffic to your website & and to remain visible on the first page.
It is so user friendly that even a beginner or someone with no or very little knowledge of SEO will be able to practise on it.
Major advantages of UberSuggest are:-
To track your website position or ranking
To get alerts about critical issues on your site
To check your website speed
To make competitor analysis
To understand the top traffic pages
Helps you to obtain blog post content ideas
Helps you gain valuable backlinks
To maintain your overall SEO Health
Canva is one of the best design tools, whether it is for your blog, enterprise, or business. Canva allows you to instantly create everything from posts, flyers, and stories to resumes, magazine covers, banners, logos, and presentations.
Canva has gained popularity among millions of people as a result of its numerous features. The benefits of using Canva are as follows:
Free design platform
User friendly interface
Ease of use with multiple templates and fonts
Allows team collaboration
AdStage is a very useful digital marketing tool that allows you to automate, create and manage your PPC campaigns from a single point across all major platforms like Google, Facebook, Bing, LinkedIn & YouTube etc.
AdStage should be used by both PPC experts and newcomers in this advertising field due to its visual features and powerful automation tools.
This app will rotate or schedule new ads based on specific calendar dates or performance metrics. You don’t have to do handle this tedious work & will have plenty of time to work on more creative projects and tasks.
SEMrush is an all-in-one SEO tool that can help you in every aspects of your SEO strategy.
SEMrush helps us a lot to conduct keyword research, position tracking, analyzing backlinks and tell us more about direct competitors.
SEMrush also allows you to track the position of your keywords and research new keywords for which you can rank.
SEMrush offers two options: free and paid subscription. You will have limited access to features with a free account. For the best results, sign up for a 14-day free trial and explore SEMRush’s best features.
Screaming Frog is a fast and advanced SEO tool for site auditing. This can be downloaded to local PC & is capable of running upto 500 crawls.
The service is free, but the paid version includes not only unlimited crawls but also additional tools and insights.
Screaming Frog can perform a basic technical audit of websites and generate an exportable Excel report with fully actionable SEO benefits.
Find & Identify Broken Links
Analyse Meta Data & Page Titles
Identify Duplicate Content
Audit Meta Robots & Directives
Ahrefs is a powerful and industry-leading SEO platform that can help you increase the traffic to your website.
It’s one of the most advanced platforms because it includes so many useful features like keyword research, link-building, ranking tracking, traffic analysis, website audits, and competitive research and analysis.
However, keep in mind that this tool is a bit technical, so you’ll need to spend some time learning how to use it properly.
But there’s something else I’d like to tell you about this platform. Ahrefs is a pricey tool, but it’s well worth it. You should try this software if you are an SEO freelancer or an SEO professional working for an agency.
LSI Graph is a really beneficial tool to identify terms you should be using within a blog post. Businesses can use the LSI Graph tool to find out several search terms that are related to their main keywords.
The tool is intended to search the Internet for related terms with the highest volume of searches. This assists you in determining which LSI keywords to use in your content.
You will also receive analysis reports using LSI Graph on how well your content is optimized based on key metrics such as LSI usage, Semantic Density, and even Content Sentiment!
HubSpot CRM is a complete software that can help your business to flourish. It is an excellent central hub for tracking customer needs, wants, and status, providing you with valuable insight into the state of your business and allowing you to drive more positive results.
HubSpot CMS is comprised of tools that work together to give you an overall control over your web assets. It also gives us a better understanding of our customers with linked analytics and CRM. Essentially, it takes out the pressure of managing website.
Instead, it allows us to focus on developing campaigns and contents that result in growth of the website.
Slack is a very popular workplace communication app that is majorly adopted by IT companies. It is used by individuals, teams and businesses across various platforms and devices.
Slack provides messaging functionality, file and media sharing, voice and video call feature, project planning, and the integration of tools and add-ons to help projects flow smoothly.
The benefits of using Slack are:
Slack is highly customizable
Slack is an all-in-one chat app
Slack offers high data security
Slack streamlines project management
Slack smoothens workplace communication
Slackbot enables to set reminders & more
We live in a technologically advanced society where everything is constantly changing. So it’s very crucial to make use of innovative digital marketing tools that make you a smart marketer & to kill other companies with successful campaigns.
I’m hoping that these list of digital marketing tools can bring you the success that you are seeking in 2022. Of course, there are other useful tools, but I’ve tried to focus on the ones that have aided our digital marketing efforts at DomainEnroll.
Also keep in mind that not all digital marketing tools in this list will help your business and what works for you might not work for others. But I hope that you will take the right decisions and pick up the tools that most suit your business.
What is google Adwords and its benefits
Google AdWords is a pay per click advertising platform of Google, where ads are served to users on googles search engine result page,when they perform a search. Based on the keywords that we need to focus businesses pay to get their advertisements ranked at the top of the page. Since the platform runs on pay-per-click (PPC) advertising method, you have to pay only when ad is clicked by visitor.
Instant benefits of Google AdWords is that it helps to improve the visibility of the website & brings in faster results.
The Google AdWords works like an auction where people bid for clicks. However, it’s not necessary that the highest paid bid wins. Apart from money, Google also considers the quality score of each ad to ensure that the people clicking on the ads have the best possible experience with the targeted keyword.
1.Target your ads
Targeting help to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.Google Ads offers different ways of targeting. For now,we can check choices that you have with online ads that can make your marketing campaigns even more targeted:
Keywords:Words relevant to your products and service, which are used to show your ads when customers search for those terms .
Ad location:Display your ads on Google search results pages and Different websites that are part of the Google Search and Display Networks.
Age, location, and language: we can Choose the age, geographic location, and language of your targeted customers for Displaying ads.
Days, times, and frequency:Google will Display your ads according to certain hours or days of the week, and determine how often your ads appear.
Devices:Your ads can appear on all types of devices,but you can decide on which devices your ads should appear on and the time.
2.Control your costs
Google Ads gives you control over the budget for your ad. There’s no minimum. And you can choose how much to spend per month, per day, and per ad. Only need to spend only when someone clicks your ad.we have comprehensive authority over how much to consume. Whether to have a small daily budget or a flexible monthly budget . With Google Adwords, it is able to trace your spending down to the penny, so you never go out of your budget or fall into money flow obstacles.
The businesses that get more visibility on Google is much more valuable than driving sales . On the search engine, companies have the best opportunity to visible in front of targeted audience at the exact time when they are looking out for their product or service.
But if the opportunity is such big, competition will be high. That’s why organically ranking on search engines result page is a time consuming task. By building backlinks by availing credibility from authorized websites can increase your visibility but it is time consuming
- You can easily concentrate on multiple keywords
You can turn on or off the Digital campaign whenever your desire.
4.Outrank Your Competitor Ads
AdWords provides a smarter way to beat with your competitors. Let’s say you have tight competition with one of the competitor in your niche and you suspect that most of the leads and sales are shared by them.
AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. In Google AdWords, there is an option to choose “Target Outrank” This is an automatic bidding strategies to adjust your bid to outrank the specified competitor in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential featureof Google AdWords.
5. Ads can be Tested
Google AdWords has an option to experiment one change per Ads campaign and test over a period of time, whether the original ad or the experiment ad delivered the better result in a period of time. Data given in the experiment is verified to remove the .
Before purchasing a product the consumer does a lot of research, compares different options ,Compares the cost,delivery time and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail of products through the purchase funnel.
With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.
One of the advantages of AdWords is the remarketing. Re-marketing enables you to generate ads that target individuals who have previously displayed interest for your stock by visiting your site. By remarketing, you can target every step of the purchasing cycle, offering exclusive deals and promotions to drive into your website.If a user visits specific brands’ Tv page on website and leaves the website without adding it to cart, the remarketing ad for that visitor can be about the same Tv with an added offer like cashback or free shipping offer.
You can get your brand and your products in front of individuals who may not even know your company and its services. Google AdWords places you at the top of the search results for certain queries, indicating anyone exploring keywords you determine will Display your brand and what you have to convey to the audience.
To Finish it up, these are some of the unique benefits of Google AdWords for businesses. Hopefully, this info may better help your business in your future .Get in touch with Fernweh DomainEnroll Pvt Ltd leading Ecommerce and digital marketing solution provider in India and Ireland to know more about Google Adwords And its advertsing methods to help your business to succeed.
Digital marketing is vital part of marketing mix of a business strategy regardless of its size .
Marketing for a local small company may include many offline local advertising methods, but it must also include a part of digital marketing strategies in order to maximize sales in today’s economy. A small business needs a good digital marketing strategy for its online business that helps its visibility to online users .
There are various Digital marketing ideas for small business for online marketing . Some of them are helpful for offline businesses, while others are more effective for those exclusively operating online. Many small scale businesses engage in multiple areas of marketing on the internet.
Digital Marketing ideas for Small Business
Take a detailed research at your targeted audience and identify where they spend most their time online. digital client base of your business might be a different audience than you’re targeting. Your budget will be an important factor in determining which digital marketing strategies to apply.
In digital marketing, a plan can be executed successfully on a prefixed budget. All it takes is some patience and time . Many digital marketing opportunities are available to business owners interested in maintaining their budget and growing their business.
Search Engine marketing is very critical for a small business. It gives you a chance to compete with large business companies by being more visible in search engine results page. Since people use keywords to find products both online and locally, it is necessary that your company place on top in search results for search queries that relate to what you are selling. Digital marketing firms offer this service through search engine optimization (SEO), which can help your website rank higher on search engine results pages through methods such as:
- Keyword research and volume
- Internal link building
- Optimizing content to produce high-quality information.
Local Search Marketing
Location marketing includes website optimization for search results with a search engine’s maps function. with Google map, where your business can be listed with mapping and you can provide your address information, giving the targeted audience what they need to visit your company. Your phone number and website address can also be displayed to customers. Customer service option is also available if someone is interested in your product or service.
Content marketing is a strategy used to attract, engage, and retain existing customers by creating and sharing relevant articles, videos, podcasts, and other media. This method promotes companies brand and keeps your business at the top of mind of customers when it’s time to buy what you sell.In the past, content marketing was often executed through printed brochures and guidebooks. Today, the strategy relies on delivering valuable and relevant articles and information on your company’s website that attract potential customers, and serve as a call to action.
The consistent use of content marketing establishes and nurtures relationships of your business with your prospective and existing customers.
The term social media marketing (SMM) refers to the use of social media and social networking sites to market and display a company’s products and services. Social media marketing provides companies to engage with existing customers and to reach out new ones while promoting their business. For some companies, being in touch with their existing customers and giving them news article can be an important element of success.
Other businesses,such as a local restaurant use latest specials and new Dishes to their menu. The most important Part of social media is to use it to strengthen your customer base to achieve consistent sales.
updating on social media platforms can be difficult for small business owners with limited resources. Instead, figure out which online channels are good for your business and the customers you’re trying to reach. Are you targeting professional clients then LinkedIn might be your ideal tool. Does your marketing need a strong visual communication then Instagram could be the best fit for your business.
Email marketing is crucial to a small business’s for both its online and offline activities. Email marketing is promoting products and services electronically—through newsletters, updates, promotions, or general messaging—and is reliant on building relationship with a list of existing and prospective customers. This database of names and emails consists of people who are interested in your business.
Many Digital Marketers consider this a very important, long-term small business marketing strategy.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a group of target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS , social media and ecommerce apps. users experience nowadays is largely increasing through a mobile device—whether they’re searching for the product or company, doing a price comparison, or actually buying a product or service.
Businesses can take advantage of technology that can target client based on time or location, like sending customers a discount code and coupons when they enter a store.
Pay-per-click (PPC) marketing is running online advertisements where the company only pays if the ad has been clicked on. There are many types of online ads including the ones featured at the top of search engines ,Display ads and sides of a search, promotions that run before videos and ads that show up in mobile apps or while browsing online.
The cost of PPC marketing depend on how much the company is willing to invest in advertising. Pricing is based on keyword competition—search volume of keywords that have high competition will cost more .
Regularly review your Google Analytics.
Google Analytics is an important Analytical tool of how your website is performing . It is a free analytic tool by google for tracking your website and the way visitors are interacting with it. Google Analytics offers details and information about the behavior of your users, such as how visitors are using your website, which page they are using,the overall performance and what areas need to be reassessed.
If you own a small business, you need to take the above mentioned techniques of Digital marketing ideas for small business into consideration. Formulate a plan and combine it with other Digital marketing efforts. The Above areas of marketing techniques will be more important and effective, depending upon your business.
Now for faster results working with an experienced digital marketing agency could be the best decision.
Get in touch with Fernweh DomainEnroll Pvt Ltd leading Ecommerce and digital marketing solution provider in India and Ireland for more consistent and fast growth in your online business!