For online Business and Brands that are looking for better growth from seo can cause problem due to one small seo mistake.A well planned seo strategy can significantly increase search traffic but poor implementation of seo techniques can ruin your sites ranking
Sometimes even the simplest seo mistake could be costly for our digital marketing strategy.In this article we can discuss some common seo mistakes and strategies to keep your digital marketing strategy powerful.
1.Improper use of google analytics and its data
Google Analytics is a very popular tool to track traffic and user interactions in your website. With the help of Analytics marketers can identify the source of traffic, track conversions,Analytics let’s SEO experts keep track of underperforming pages and can optimize those pages then keep on optimizing other pages which are optimized.
In order to make sure your Google Analytics is collecting and tracking data it should be installed properly.
Unfortunately one of the common SEO mistakes is installing the code in the wrong spot, installing multiple tracking codes.Best practice is to install the tracking code by following Google’s instructions, make sure it’s just after the opening <head> tag by using the default code provided by Analytics.
2.Using Generic Anchor text
Using generic anchor text, such as “Click here to learn more,” won’t hurt your site,But it will help search engines to find what the page being linked to is about. Instead of using generic anchor text phrases, try to use keywords we are trying to link.
3.Duplicate Title tag,meta description and content
Title tags,meta description tags and content are the most important on-page ranking factors .Duplicate title ,meta description tags and content will affect your site’s rankings by causing multiple pages to compete against each other for the same search term and content. Giving each web page a unique and descriptive title tag will increase click-through rates and allows you to target a variety of important keywords for your business
4.Ignoring 404 or broken link
The website Links that don’t link to anywhere are often known as ‘dead links’ or ‘broken links’. The HTTP status code 404 is often referred to as error 404.
Search engines, such as Google and Bing, will have a negative impression of a web site if it crawls too many 404 error pages. Once the crawlers have established that many requests are being met with 404 codes, it shows the quality of the website and this will decrease the ranking .
5.Not refreshing or updating old content
According to Google’s freshness algorithm update from 2011 meant that for certain areas old or outdated content could lead to weak SEO performance.
We constantly create new content in an attempt to increase organic traffic. But as old content, pages, and blog posts get outdated their information might become irrelevant.
The best practice is to find outdated pages blogs and content on your site that are losing organic traffic and keyword rankings year-over-year (YOY) and Re-publishing with new updated content that can help give your content and SEO boost
6. Keyword stuffed title tags and content
Keyword stuffing is done by targeting just one or a small handful of high traffic keywords all over the site and in the title , even when they are not the most relevant for your content. Google has changed their algorithm to make it much more difficult for competitive and high traffic terms.Another issue is that title-tags are truncated 55-60 characters. Write clear and concise title-tags that tell users and search engines about your content .
Canonicalization is used where multiple URLs are used to represent the same page or where many pages have very similar content.
The SEO mistake involving canonicalization is pointing to the wrong protocol (http vs https). Make sure CMS or your site platform is set up properly to handle canonicalization, Google will select its own canonicalizations when it’s not present.
8.Poor page load speed
When a user clicks through to a page on your website and finds themself waiting more than a few seconds to load they are likely to leave your page and can affect conversion.In 2018, Google revealed that extremely poor speed could seriously affect rankings on mobile search results.
9.Lack of multimedia Content
This means that good content isn’t just limited to text. In the modern world of Digital Marketing many businesses have found that users can be attracted and benefit from a wide range of web elements including tables, menus, forms, videos, photos, graphics, etc.
10.Using HTTP site
There are a lot of websites that are not moved to HTTPS . Site security is now a ranking factor that can directly affect SEO performance.This is most important for eCommerce sites or sites using payment gateway.
11.Making changes too frequently
Whenever a page is optimized for SEO,it will take some time to show up. Many inexperienced SEO experts will keep making changes on websites as they think that strategies are not working.
The truth is that SEO is reflected slowly on the internet. It can sometimes take multiple days before a page even gets indexed, and then it can take weeks to show some changes in Google analytics. We need to wait before enough data is available to do a before-and-after comparison of seo.
12.Bad reviews on google
Search engines value customers’ feedback. They are evaluating what other people say about you.A recent survey conducted on 30,000 online businesses found that their SEO rankings improved significantly because of positive customer reviews.
13.Issues with sitemap
Having a sitemap is good but Google should be able to find it and crawl.
Best practice is to submit your sitemap in Search Console. Google encourages businesses owners and webmasters to submit so that it’s easier to find all pages of a website, re-crawl them regularly, and so that Googlebot doesn’t need to waste it’s time crawling duplicate or unimportant links.
This article about common seo mistakes alone isn’t a complete list, keeping track of this common SEO mistakes will help your sites ranking in the search results. If you need more help in managing your seo strategy, please feel free to contact Fernweh DomainEnroll PVT LTD Leading Digital marketing company in Banglore.our seo specialists will help you find out the common seo mistakes and problems related to seo and ranking for your websites.