×

Facebook Chat

SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
QUESTIONS? CALL: +91 889 111 0 888
  • LOGIN
  • SUPPORT

DomainEnroll

A premium ITES company focusing on service and quality

+91 8067 5777 45
Email: info@domainenroll.com

DomainEnroll
Level 8, Umiya Business Bay, Tower 1, Cessna IT Park, Marathahalli ORR, Bengaluru, Karnataka - 560103

Open in Google Maps
  • Home
  • Services
    • Domain Services
    • Email Services
    • Server Hardening & Security Enhancement Services
    • Online Marketing
    • Business Enterprise Servers
    • Up-time & Down-time Monitoring
    • Network Designing & Implementation
    • Search Engine Optimization
    • Manpower & Human Resource Leasing
    • Design & Print Services
    • Branding & Advertising
    • Business Intelligence
    • CRM & Sales Monitoring
    • IoT Services
    • Digital Marketing
    • Support Services
  • Technologies
    • Angular Js
    • React JS & React Native
  • Products
    • D’Lin E-commerce App
    • The Point of Sale
    • Lead Manager App
  • About Us
  • Blog
  • Support
  • Contact Us
FREEQUOTE
  • Home
  • 2022
  • February
June 29, 2022

Month: February 2022

LinkedIn Ads & How To Get Quality LinkedIn Leads

  • 0
Shalin C
Thursday, 24 February 2022 / Published in Digital Marketing, Social Media Platforms
LinkedIn Ads & How To Get Quality LinkedIn Leads

Do you want to run successful LinkedIn ad campaigns? Would you like to explore how to get started with LinkedIn ads?

Benefits of Running LinkedIn Ads

If your B2B brand has gone as far as it can with Facebook advertisements but wants to do more with its advertising, LinkedIn is the way to go.

People spend less time and are more focused on LinkedIn than they are on Facebook, where they may just want to catch up or see what’s going on with their connections. LinkedIn users, whether they are looking for a specific conversation or were prompted by an email to accept a connection request, tend to enter the site with a specific goal in mind.

This has two implications for LinkedIn advertising. Your LinkedIn ads should be brief and to the point. There’s no need to make lengthy blogs in order to entice people to buy your creative or content. Moreover, your advertisements do not completely saturate your target group only after 3–10 days. If you publish information on LinkedIn, it can last for around a month without needing to be updated.

While Facebook has almost no organic reach today, LinkedIn is one of the only social platforms that actively encourages people to produce and post content on its platform and guarantees that it will be viewed and shared. LinkedIn’s revenue rose to $8.05 billion in 2020, and it is the top-rated organic social media platform for B2B marketers.

LinkedIn is the world’s easiest network to go viral on. This is due to the fact that whenever someone comments, shares, or engages with a LinkedIn post, it is immediately sent to a part of their network. The more individuals who are interested in and involved with your content, the more organically it will spread.

Businesses That Should Consider LinkedIn Ads

LinkedIn advertising is not for everyone. The most common criticism raised against LinkedIn ads is their high cost—$6–$9 per click on average. In other occasions, the cost per click can even reach $20. To justify this cost, you must either have an extremely efficient funnel or earn a lot on the back end. This factor alone disqualifies a large percentage of businesses from advertising on LinkedIn. It has the ability to be a waste of money.

The perfect LinkedIn advertiser falls into three categories:

Leads With High Lifetime Value

LinkedIn advertising are ideal for companies who want to produce leads with a high lifetime value. For example, closing a deal with a client for $15,000 or more is deemed to have a high lifetime value. This primarily applies to B2B brands, although there are probably B2C applications as well.

I believe that both commercial and residential real estate companies and services with high payouts and commissions have a chance to excel on the platform.

Recruiting

While B2B is the first thing that comes to mind when thinking about LinkedIn advertising, recruiting is also an excellent B2C use case for LinkedIn ads.

Only 4%–8% of users are happy to publish their precise job titles and organizations on their personal Facebook accounts. All of this information, on the other hand, is readily shared when users join LinkedIn.

According to other statistics, a higher portion of the population is open to a career shift at any one time, and LinkedIn is the go-to network for people who are actively looking for a new job.

Another B2C use case for LinkedIn ads is education, specifically higher education, such as an MBA programs recruiting fresh candidates. The education targeting on LinkedIn is great.

Tips To Improve Your Lead Quality With LinkedIn Ads

1. Begin with Organic Content on Your LinkedIn Company Page

When you’re focused on paid strategies, it’s easy to forget about your company’s organic LinkedIn strategy. In some ways, this viewpoint is correct. Technically, you may start running lead generation ads right away by creating a new LinkedIn company page.

However, if you truly want your ads to work, you must put some efforts to establish your company page. After all, LinkedIn ads showcase your page’s follower count as well as the names of any connections who follow your page. Both these features can give social proof and create a sense of trust, which can increase the results of your campaign.

Begin by optimizing your LinkedIn company page. Then, create a simple organic strategy and start generating content that will attract your target audience.

If you plan carefully, you may incorporate some of your organic content into your paid strategy, which will help to streamline your funnel and enhance your ROI.

2. Build the Most Relevant Target Audiences for LinkedIn Lead Generation Ads

Consider which category of LinkedIn users you should be targeting before launching your first lead generation campaign. Few questions to consider before your ad creation are:

  • Who do you really want to reach?

  • Will your target audience appreciate your offer?

  • Do you need to initially nurture or narrow your audience?

  • What kind of data (first- or third-party) are you going to require to create your audience?

3. Increase the reach of successful organic posts to saved audiences by boosting

Did you ever make an organic post on your company page that was well-received by your followers? LinkedIn has permitted company pages to boost high-performing posts since May 2021. That means you can test post for free on your company page before paying to enhance the top articles to a much larger audience. This option is excellent for adding leads to your sales funnel for later retargeting.

To make a boosted post, go to your company page and use the built-in LinkedIn analytics to discover the best-performing content for your company. Above the content you want to promote, click the Boost Post button.

Next, choose an objective for your boost. Choose Drive Traffic to Your Page if you want to grow a retargeting audience while running your boosted post. Then select an audience. Although matched audiences and lookalikes are not available in the boost interface, you may use saved audiences or create new targeting methods based on profile and interest data.

After you’ve created your company page and identified who you want to reach, you can begin organizing your campaign. Examine the two lead generation campaign objectives listed below to help you choose the best one for your needs.

4. Increase Converting Traffic Using the Website Conversions Objective

Would you like to see your target audience doing a certain action on your website, such as providing contact information or downloading a lead magnet? LinkedIn’s website conversions objective is perfect for guiding prospects further down your sales funnel, especially if they’ve already showed interest in your business.

To run this type of ad, you must first install the LinkedIn insight tag and configure conversion tracking. In Campaign Manager, go to the Conversions tab and select the Create a Conversion button.

Then choose the type of action you want prospects to perform. LinkedIn provides various built-in lead generation features. For example, you might want visitors to download a file or signup/subscribe to a list. Just provide the conversion parameters, such as the attribution model and the URL where you wish to track conversions.

Create a new campaign and select Website Conversions as the objective once the setup is complete. In Campaign Manager, choose one of your remarketing or lookalike audiences or create a new one. Then, select an ad format for the news feed, such as a single image, carousel, or video ad.

After you’ve chosen a budget and a timeframe, double-check your conversion tracking. Check the conversion event you wish to track and uncheck any that aren’t relevant to the campaign.

Finally, create your ad, including the URL you want to target. To prompt your audience to act, select one of the available calls – to – action (CTAs) from the drop-down menu.

5. With the Lead Generation Objective, collect leads on LinkedIn

Do you want to make your lead generation ads more productive? Instead of sending prospects to your website, with their permission, you can capture their information directly on LinkedIn.

Advertisers benefit greatly from the lead generation campaigns. Firstly, LinkedIn’s native lead generation forms are auto-populated with prospects’ profile information. Prospects don’t have to spend their time typing information into all of the fields, and you don’t have to deal with the forms that are incomplete or containing errors.

Lead generation forms can also serve as important data sources for creating retargeting audiences for future campaigns. For example, you can increase conversions by retargeting warm leads who have recently finished a lead generation form. You can even execute another lead generation or website traffic campaign to nurture visitors who opened but did not finish the original form.

Create a new campaign and pick Lead Generation as the objective to run this type of ad. As mentioned above, select your target audience, ad format, and optional conversion tracking.

After you’ve prepared your ad, design the lead generation form that will appear when a prospect clicks on it. Apart from gathering prospects’ names and email addresses, your lead form might also request some additional information such as job title, mobile number, and company size.

You can also ask up to three personalized questions to your prospects to get additional specific information. Remember that the more questions you ask, the less likely it is that LinkedIn users will finish your form. As a result, make sure you just request what is necessary for lead generation and validation.

When your lead generation campaign begins to produce results, you can download prospects’ contact information from LinkedIn. You may also integrate the data into your CRM to start following up right immediately, which will ease the workflow for your team.

Conclusion

LinkedIn has a plethora of options for populating your sales pipeline, ranging from boosted posts to lead forms to website conversions. Use these audience, purpose, and ad suggestions to design a great lead generation campaign that can help you grow your business effectively.

If you want to get more advice on LinkedIn marketing feel free to Contact Us.

Digital MarketingLead GenerationLInkedInLinkedIn AdsQuality Lead GenerationSocial MediaSocial Media MarketingSocial Media Platforms

Common seo mistakes to avoid in 2022

  • 0
soumya
Friday, 18 February 2022 / Published in Uncategorized
common seo mistakes to avoid in 2022

For online Business and Brands that are looking for better growth from seo can cause problem due to one small seo mistake.A well planned seo strategy can significantly increase search traffic but poor implementation of seo techniques can ruin your sites ranking

Sometimes even the simplest seo mistake could be costly for our digital marketing strategy.In this article we can discuss some common seo mistakes and strategies to keep your digital marketing strategy powerful.

1.Improper use of google analytics and its data

Google Analytics is a very popular tool to track traffic and user interactions in your website. With the help of Analytics marketers can identify the source of traffic, track conversions,Analytics let’s SEO experts keep track of underperforming pages and can optimize those pages then keep on optimizing other pages which are optimized.

In order to make sure your Google Analytics is collecting and tracking data it should be installed properly.

Unfortunately one of the common SEO mistakes is installing the code in the wrong spot, installing multiple tracking codes.Best practice is to install the tracking code by following Google’s instructions, make sure it’s just after the opening <head> tag by using the default code provided by Analytics.

2.Using Generic Anchor text

Using generic anchor text, such as “Click here to learn more,” won’t hurt your site,But it will help search engines to find what the page being linked to is about. Instead of using generic anchor text phrases, try to use keywords we are trying to link.

3.Duplicate Title tag,meta description and content

Title tags,meta description tags and content are the most important on-page ranking factors .Duplicate title ,meta description tags and content will affect your site’s rankings by causing multiple pages to compete against each other for the same search term and content. Giving each web page a unique and descriptive title tag will increase click-through rates and allows you to target a variety of important keywords for your business

4.Ignoring 404 or broken link

The website Links that don’t link to anywhere are often known as ‘dead links’ or ‘broken links’. The HTTP status code 404 is often referred to as error 404.

Search engines, such as Google and Bing, will have a negative impression of a web site if it crawls too many 404 error pages. Once the crawlers have established that many requests are being met with 404 codes, it shows the quality of the website and this will decrease the ranking .

5.Not refreshing or updating old content

According to Google’s freshness algorithm update from 2011 meant that for certain areas old or outdated content could lead to weak SEO performance.

We constantly create new content in an attempt to increase organic traffic. But as old content, pages, and blog posts get outdated their information might become irrelevant.

The best practice is to find outdated pages blogs and content on your site that are losing organic traffic and keyword rankings year-over-year (YOY) and Re-publishing with new updated content that can help give your content and SEO boost

6. Keyword stuffed title tags and content

Keyword stuffing is done by targeting just one or a small handful of high traffic keywords all over the site and in the title , even when they are not the most relevant for your content. Google has changed their algorithm to make it much more difficult for competitive and high traffic terms.Another issue is that title-tags are truncated 55-60 characters. Write clear and concise title-tags that tell users and search engines about your content .

7.Incorrect canonicalization

Canonicalization is used where multiple URLs are used to represent the same page or where many pages have very similar content.

The SEO mistake involving canonicalization is pointing to the wrong protocol (http vs https). Make sure CMS or your site platform is set up properly to handle canonicalization, Google will select its own canonicalizations when it’s not present.

8.Poor page load speed

When a user clicks through to a page on your website and finds themself waiting more than a few seconds to load they are likely to leave your page and can affect conversion.In 2018, Google revealed that extremely poor speed could seriously affect rankings on mobile search results.

9.Lack of multimedia Content

This means that good content isn’t just limited to text. In the modern world of Digital Marketing many businesses have found that users can be attracted and benefit from a wide range of web elements including tables, menus, forms, videos, photos, graphics, etc.

10.Using HTTP site

There are a lot of websites that are not moved to HTTPS . Site security is now a ranking factor that can directly affect SEO performance.This is most important for eCommerce sites or sites using payment gateway.

11.Making changes too frequently

Whenever a page is optimized for SEO,it will take some time to show up. Many inexperienced SEO experts will keep making changes on websites as they think that strategies are not working.

The truth is that SEO is reflected slowly on the internet. It can sometimes take multiple days before a page even gets indexed, and then it can take weeks to show some changes in Google analytics. We need to wait before enough data is available to do a before-and-after comparison of seo.

12.Bad reviews on google

Search engines value customers’ feedback. They are evaluating what other people say about you.A recent survey conducted on 30,000 online businesses found that their SEO rankings improved significantly because of positive customer reviews.

13.Issues with sitemap

Having a sitemap is good but Google should be able to find it and crawl.

Best practice is to submit your sitemap in Search Console. Google encourages businesses owners and webmasters to submit so that it’s easier to find all pages of a website, re-crawl them regularly, and so that Googlebot doesn’t need to waste it’s time crawling duplicate or unimportant links.

Learn More

This article about common seo mistakes alone isn’t a complete list, keeping track of this common SEO mistakes will help your sites ranking in the search results. If you need more help in managing your seo strategy, please feel free to contact Fernweh DomainEnroll PVT LTD Leading Digital marketing company in Banglore.our seo specialists will help you find out the common seo mistakes and problems related to seo and ranking for your websites.

Digital MarketingOff Page SEO

Recent Posts

  • PPC Vs SEO

    PPC vs. SEO: Which One Is Better For Startups In 2022?

    You are not alone if you are having a hard time...
  • 10 Tips To Optimize Your Blog Post In 2022

    10 Tips To Optimize Your Blog Post In 2022

    Writing blog posts needs skill. To keep your re...
  • 10 Internal Communication Tools That Will Help You Succeed

    10 Internal Communication Tools That Will Help You Succeed

    Working remotely has become the standard since ...
  • How To Successfully Advertise: 10 Tips For YouTube Ads

    How To Successfully Advertise: 10 Tips For YouTube Ads

    In an age where ad-blocking software is becomin...
  • LinkedIn Ads & How To Get Quality LinkedIn Leads

    LinkedIn Ads & How To Get Quality LinkedIn Leads

    Do you want to run successful LinkedIn ad campa...

Recent Comments

    Archives

    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2019
    • August 2019
    • April 2016

    Categories

    • D'Lin : E-commerce App
    • Digital Marketing
    • Social Media Platforms
    • Technology
    • Uncategorized
    • GET SOCIAL

    Copyright © 2022 All rights reserved. DomainEnroll.

    TOP