You are not alone if you are having a hard time getting the word out about your brand new business venture. Many business entrepreneurs, like you, struggle to get customers in the beginning. It is hard to balance the expense, management, and results of a marketing campaign. The approach is usually one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But, which strategy is best for your startup in 2022?
You can use a pay-per-click (PPC) campaign to get to the top of search engines, or you can use search engine optimization to develop a more natural search engine marketing plan (SEO).
Is there a right / wrong answer? Is it possible that it’s both? Before making a decision, you should be aware of the benefits and drawbacks of both SEO and PPC.
PPC Pros for Startups
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PRO: It produces results quickly (when done correctly!)
One of the most appealing aspects of PPC is the promise of instant results for everyone with a budget. “PPC allows you to be at the top of Google page one as long as you pay for it,” says KAU Media Group, a renowned PPC agency. “It’s an amazing and efficient technique to generate a high ROI.” But it isn’t magic. Spend money on data. Numbers do not lie. Cutting corners and taking shortcuts ultimately costs more.”
When your bids are set to outrank your competitors, your company will appear at the top of the SERPs where your target market searches for businesses like yours, resulting in an immediate increase in traffic to your website and, perhaps, an increase in conversions.
One of the most difficult aspects of running a business is that no one knows who you are, and it will take some time to create quality, organic traffic. By creating a PPC campaign, you will be able to effectively avoid this issue from the start.
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PRO: It will deliver qualified traffic while organic traffic rises.
Another significant advantage of PPC is that it excels at exactly what SEO is supposed to do: getting your brand in front of the right people. A properly managed PPC campaign will result in an immediate increase in traffic from qualified prospects – people who have already made the first step by looking for a business in your market on Google.
As previously stated, attracting a steady flow of organic traffic in the early stages of your business is too difficult, and while your brand’s reputation develops, a smart PPC campaign can help you alot until your SEO efforts begin to bear fruit.
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PRO: You can compete with more established brands.
When you’re a startup entrepreneur, knowing the massive imbalance between your resources and the industry giants can be frustrating. Obviously, if you’re just starting a consumer tech company, you’ll have a long way to go before you can compete with Apple’s marketing strategies.
However, with a well-planned approach to PPC, you’ll be able to capture some of the market shares that the big companies aren’t paying attention to. For example, if your company is a footwear firm, a large, international brand may have a monopoly on the fundamental keyword “shoes,” but long-tail phrases like “sustainable formal shoes” may be left wide open for you to target.
Even for the most competitive, high-volume keywords, targeting them at specific times of day or with additional qualifiers might help your new business carve out a surprisingly significant share of the search market!
PPC Cons for Startups
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CON: It can be costly, notably in highly competitive markets.
One of the most frequent reasons for companies delaying PPC is the budget required to see any meaningful returns. Paid search accounts for a substantial portion of most organizations’ marketing budgets, and this is unlikely to change very soon.
Because of the huge intrinsic value of PPC marketing, companies with vast resources would naturally acquire the greater share of visibility and clicks for the most valuable keywords, leaving startups with few alternatives for expansion.
As previously said, there are always solutions. However, in some industries and sectors, the scale and scope of the resources held by large corporate competitors can imply that PPC isn’t a wise investment until your brand has a solid foundation.
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CON: The possibility of low intent traffic.
Though some firms can have excellent success with their PPC right from the beginning, it is by no means guaranteed, especially in newer, developing areas such as AI solutions for specialised applications.
Getting strong results from PPC ads will be a gradual process for many firms, involving running relatively under-funded and unsuccessful campaigns, then analyzing them to extract lessons that may be used to improve future campaigns.
If your resources are already limited, you might not be able to afford such a slow-moving phase characterized by low-intent traffic. Before launching a paid search campaign, thoroughly research the basics of paid search in your business.
SEO Pros for Startups
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PRO: It generates high-quality leads.
While PPC leads aren’t always the most valuable, SEO is excellent at gaining attention from those who are already looking for a company like yours.
Google has dominated the search engine business by building an algorithm that is excellent at delivering the desired results. SEO strategies are increasingly prioritizing user engagement metrics, which implies that the more you personalize your site to the needs of your audience, the higher you’ll rank in search engine results pages.
SEO is effective at bringing useful, qualified leads to your site, from basic, technical actions like increasing site speed and deploying user-friendly navigation to publishing high-quality and valuable content dedicated to a particular subsection of your target audience.
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PRO: It enhances your site’s navigation and usability.
Taking on from this, SEO will not only help you to rank higher on a given search results page, but it will also make sure that when visitors land on your site, they will have a far more positive experience, driving word-of-mouth marketing and building brand loyalty.
Previously, anyone who could build a few spammy links and stuff a page with keywords might reach the top of a SERP. Google has gone a long way since then, and in 2022, businesses must create a site that not only has a large number of keywords and high-quality backlinks, but also gives an overall enhancing customer experience that will keep customers using Google as their primary search engine.
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PRO: It ensures long-term, sustainable growth.
Though SEO takes longer to get started when compared to PPC, but it is also a long-term marketing option which will not be taken out from you. Search is a vital part of the modern customer journey in any industry, and this will only get worse as time goes on.
Taking care of all the contents, links, and maintenance needed to get a site to the top of Google’s search results will take time, but once there, it will take an equal amount of time for a competitor to drag you down again.
Furthermore, while the search volume for specific PPC keywords might vary greatly from week to week, as long as you stick to Google’s concept of giving value to the end-user, SEO provides a consistent path to long-term growth.
Benefits Of Combining Both SEO & PPC
PPC is too costly, while SEO is too slow, according to widely held competing views.
When these two teams work together, you’ll be rewarded with amazing insights, learnings, and outcomes that neither one could achieve on its own.
These streams are not supposed to be standalone, and aligning them is one of the most underrated methods to boost your entire digital marketing productivity.
Benefits Of Combining Both SEO & PPC are:-
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Using SEO and PPC together can result in more consistent ranking.
Though SEO takes longer to get started when compared to PPC, but it is also a long-term marketing option which will not be taken out from you. Search is a vital part of the modern customer journey in any industry, and this will only get worse as time goes on.
PPC can be used in combination with SEO to retain page rank while an SEO strategy is optimized to the new updates to mitigate any potential loss of rank caused by these changes.
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Double Your Visibility
One of the major benefits of operating both Google Ads campaigns and an SEO plan is the ability to appear multiple times on the search results page. This will increase your site’s visibility on a page, giving you more customer attention.
A site owner who appears in the top three organic ranks may conclude that PPC advertising is not worth considering. What he/she should keep in mind is that the first few results on a results page are paid ads. That is, the user may see your site displayed twice, once in the top 6 or on the first page.
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Increased Click Through and Site Traffic
Another greater advantage of taking a combined approach is that it will increase the click throughs & website traffic, giving them both a paid result and an organic result for increased visibility. This is especially helpful for those challenging long-tail keywords where your organic position fluctuates.
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Big Pool Of Data To Analyze
Another significant benefit of combining SEO and PPC is that it expands the pool of data available to you, providing you with deeper insight into how users behave when searching for businesses like yours. Your PPC analytics can inform your SEO work and vice versa, resulting in an overall improved search marketing productivity.
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PPC Ad Copy Performance Can Support Organic Content Planning
As with keyword testing via PPC, it might be beneficial to determine which of your ads are performing well and resulting in the highest conversions in terms of ad copy. Using PPC examples, you may design title tags, meta descriptions, and on-page content based on these to try to achieve similar click-through performance with your organic listings.
PPC campaigns allow you to test the success of ad copy and keywords more quickly. PPC testing is useful because of the immediate results that can be noticed. You’ll be able to quickly determine whether ads are effective, but testing titles and meta data through SEO tweaks may take longer.
Conclusion
Overall, having an integrated strategy to digital marketing by combining SEO and PPC efforts gives you various benefits. By focusing on a particular location or platform, you reduce your overall potential for visibility, traffic, and conversions. PPC and SEO, while quite different, can truly complement and increase one another’s performance to assist bring extra online results.
We hope that this SEO and PPC guide has helped you to make the right decisions while developing your startup marketing strategy. Check out our blogs and tutorials on website for further help.
Writing blog posts needs skill. To keep your reader interested, consider the arrangement of your information and make it enjoyable. People who appreciate and understand an article are far more likely to share it with others, which will increase your rankings. So, if you want to enhance your writing skills and your rankings, start with these SEO-friendly blog post writing tips!
This blog gives tips on how to write blog posts that are both SEO-friendly and readable. These two objectives should always go hand in hand, as we feel that writing in understandable language attracts and retains visitors.
Before you begin, conduct keyword research
Before you begin writing, you must conduct keyword research. If you want to dominate the search results, you must first identify the words your target audience uses. These are the topics to write about and the keywords to use in your text.
It’s time to start writing after you’ve completed your keyword research and have a list of focus keywords to write about. Here are ten tips to help you write an outstanding blog post!
Tips for Writing SEO-Friendly Blog Posts
Above all, your blog post should be well-written. When starting a new blog article, many bloggers simply start typing whatever comes to mind. While this may work for some people who have innate writing abilities, others may require assistance. When I begin a new blog, I always follow these ‘rules.’
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Before you write, make your choice – Before you begin, consider your article’s message carefully. What do you want to say to your readers, or what central question do you want to address? What is the purpose of your article? And, at the end of the page, what do you want your viewers to do? Before you start with, first of all write down your answers to these questions and consider the search intent of the person. Looking through the search results for the search keyword you want to rank for is a simple approach to get an idea of this.
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Make a plan for your post – A clear framework is required to develop a legible and SEO-friendly blog content. This means that each post should include:
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some kind of introduction (in which you explain your topic);
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a body (in which you write the main message); and
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a conclusion (in which you summarize the overall main contents of the article).
Describe your thoughts in each of the three areas in a few sentences. You’ve just finished writing a summary of your post. This will assist you in creating a well-structured and readable blog content. The real writing may now begin.
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Make use of paragraphs and headings – Paragraphs are used by everyone, yet not everyone uses them correctly. Don’t start each new sentence on a new line solely for the sake of appearances. Also, avoid making them overly long, as each paragraph should have its own theme or subject. Analyze what the main idea of each paragraph is. You should be able to sum up the essential idea in one sentence. If that isn’t possible and you need extra phrases to explain the primary point, simply utilize longer paragraphs.
Proper headings also assist your readers in understanding what a particular section of your writing is all about. If you want people to read your posts, utilize subheadings to guide them. Subheadings make it easier for people to scan your page and understand the structure of your articles. They are vital not just for readability, but also for SEO. As a result, I would recommend including your keyword in some of the subheadings. I do mean some of them, because repeating your term in each header will make the writing clumsy and unnatural. This will discourage readers from continuing to read.
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Make use of transition words – Transition words assist readers in scanning your text and understanding the relationship between sentences and paragraphs. Assume, for example, that there are three reasons why customers should buy your product. You should employ signal words such as ‘first and foremost,”secondly,’ and ‘finally.’ Furthermore, terms like ‘however,”similarly,’ and ‘for example’ send a strong message to your readers. Readers will immediately understand that a conclusion will follow terms like ‘to summarize’ or ‘in brief’. As a result, transition words are critical for adding structure to your writing.
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Make use of related keywords – Stuffing your content with your targeted keyword makes it less appealing to read and can hurt your rankings. Google has become more intelligent, and it wants you to create content that users will enjoy. It does not require you to utilize your target keyword in every phrase and has alternative methods for analyzing what your writing is all about. Google recognises synonyms and other keywords linked to your focus keyword, in the similar fashion as it understands the topic of your text. That is why, throughout your writing, you should include synonyms and related keywords.
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Optimize the length of your article – Make your blog entries at least 300 words long, but maintain the length of your article balanced. Google prefers long posts; but, if your article is too long, it may turn off users. I would recommend only writing large articles if you are confident in your writing abilities. When your content is lengthy, you’re asking a lot of your readers to read the entire thing. If you’re not sure how long a blog post should be, read this article. Remember to use your focus key throughout your text to ensure that you end up with an SEO-friendly blog post!
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Make a link to existing content – If you’ve previously written contents on the same topic as your current post, make sure to link to it and vice versa. It will strengthen your new blog article and current postings by showcasing authority on the subject. In addition, the structure of your links is vital for your Google rankings. Not to mention that connecting to other articles regarding a subject is beneficial to your viewers, as they may be interested in reading these linked posts as well. It aids them in exploring your website.
This is known as internal linking, and both your viewers and Google will love it. It assists them in managing your content and understanding the relationships between different contents on your site, so take the time to link to and from previous contents.
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Allow others to view your post – Make sure to get someone else to read your post before publishing it. Inquire if they are able to understand the main idea of your post and allow them to correct any mistakes or grammatical issues you have made. This might aid you by offering an objective assessment of your text’s readability and appeal. If you have a team member who is an expert on the topic you’re writing about, make sure to run your article by them. They can then check to see if you’ve covered everything you need to and make comments to improve your content.
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Regularly update the content – Adding new blog posts to your website on a regular basis informs Google that your website is active. This is crucial because if your site isn’t active, Google will crawl it less frequently, thus affecting your rankings. However, please don’t post for the sake of posting. Make sure that everything you submit is of excellent quality: informative, well-written articles that delight visitors while also fitting their search intent.
If you find it difficult to update on a regular basis, creating an editorial schedule for your blog may be a good idea. This allows you to setup the overall process to suit you and your team. It’s also a good idea to refresh your old blog posts once in a while to keep them fresh.
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Include visuals – For specific keywords, search engines such as Google rely on graphics. Images and videos are the most common visual components presented on search engine results pages. If you want to be featured in image collections and video snippets, you must create unique graphics, employ original photos and videos, and include meaningful alternative text for each visual element of your blog post.
Conclusion
The days of a few SEO tricks sufficing to have your website ranked at the top in Google are long gone. Nowadays, quality content is the king. Furthermore, good content leads to more links, shares, tweets, and repeat visitors to your website. Of course, there are other things you can do to improve your post’s SEO friendliness, but the most important thing is to just produce very, very good blogs! Still unsure whether your blog article is ready to go live? Consult with our specialists to ensure you’re ready to go!
In an age where ad-blocking software is becoming more popular, you may be asking if ads on YouTube is still worthwhile. After all, an estimated 26% of individuals use ad blockers, which means that more than a quarter of your target audience will never see your ads at all.
But, before you ignore YouTube advertising totally, keep in mind that, despite the rise in adblocker usage, 96 percent of online consumers still watch videos.
So, yes, advertising on YouTube is still worthwhile, but you must ensure that your ads are not skipped.
Do you want to create better video ads but are stuck with creative ideas? Do you find it difficult to produce a strong script?
This post will provide you with ten ideas for generating YouTube skippable in-stream ads that viewers don’t want to skip. You’ll also see some fine examples from famous brands that will motivate your team to create memorable, effective video ads.
How Do Skippable In-Stream Ads on YouTube Work?
In-stream ads on YouTube appear immediately in the platform’s video player. They play before, during, or after video in the mobile app, desktop browser, connected TV, and third-party websites with embedded YouTube players.
Two of the three types of YouTube in-stream video ads are not skippable. When non-skippable (up to 15 seconds) or bumper (up to 6 seconds) commercials appear in YouTube videos, users must first watch the sponsored content in its full.
Viewers, on the other hand, can opt out of watching skippable ads after the first 5 seconds. But, if you want people to watch more than the first 5 seconds, wouldn’t it be easier to create a 15-second non-skippable ad?
Certainly not. If you have a lot to say, 15 seconds might be insufficient. Skippable ads can span from 15 seconds to several minutes, giving you plenty of run time to work with—as long as you can keep viewers engaged enough to keep watching.
Furthermore, skippable, non-skippable, and bumper ads may all generate different effects and provide a variable return on ad investment (ROAS). To improve your YouTube video campaign, create all three types of in-stream advertising and compare the results.
YouTube in-stream ads come in various shapes and sizes, from software demos to eCommerce promotions. So, how can you make a YouTube video ad that connects with your target audience? Use the ten ideas below to help you plan your next YouTube ad campaign.
1. Share Insightful Use Cases
How do you convince viewers that your product or service is the best fit for them? Showing use cases that viewers can easily identify with is a smart strategy to capture the interest of prospective consumers.
You can transform everyday use cases into interesting concepts using skippable YouTube in-stream ads, especially if you utilise the storytelling potential of video. Create small pieces that can stand alone or work together to provide a more substantive message to meet reduced attention spans.
2. Highlight Key Benefits
Do you want to educate viewers how your product or service may help them reach specific goals? With a benefits-driven YouTube in-stream ad, you can get right to the point and highlight the benefits you provide.
Take care to speak your clients’ language when crafting this type of ad. What do they actually want to accomplish? Instead of completing a job on their to-do list, they may be aiming for greater goals such as saving time or gaining more clients.
Set a deliberate pace and avoid revealing the most important benefits right away if you want viewers to keep watching over the 5-second point. Instead, gradually build up to the most spectacular rewards over the course of 15 seconds or more.
3. Give a Beneficial Demonstration
Do you want to demonstrate to viewers, rather than tell them, how they might benefit from the product or service you provide? A video demonstration is an excellent approach to showcase what users are capable of. This form of YouTube in-stream ad can also give viewers a feel of what it’s like to use your product or service, which may stimulate their curiosity.
A normal sales demo can last 15 minutes or longer. Although there is no duration limit for in-stream advertising, YouTube suggests that they should be no more than 3 minutes. That implies you should simplify your usual demo by speeding up the action and concentrating on the most crucial aspects.
4.Customers’ Pain Points Should Be Agitated
What if you want to reach clients who aren’t quite ready to hear about the benefits of your brand? Perhaps your target audience is still battling with the issue at hand and hasn’t begun looking for answers.
Connecting with your consumers’ key pain points can be far more effective in this instance. If you know what your clients’ top problems are, you may explore them in a way that viewers will recognize. You can even use humour to trigger those pain points and get viewers to stay for more than 5 seconds.
5. Amuse & Entertain
Addressing pain points does not always have to be difficult. Instead, your skippable YouTube in-stream ad may focus on making people laugh. Entertaining ads stand out from more serious content, making them simpler to recall. Because higher ad recall may keep your brand at the forefront of your customers’ minds, creating memorable content has huge benefits.
Furthermore, funny ads are more likely to be shared. As a result, funny in-stream ads may improve awareness through word-of-mouth.
6. Show Social Proof
How do you promote to a target group that requires a little pushing before making a decision? Social proof may be quite convincing, and it has the potential to increase the effectiveness of your skippable YouTube in-stream ads.
In general, social proof now suggests that other customers have purchased and benefited from your product or service. In certain cases, it takes the form of a customer testimonial that viewers can easily connect with and a public figure whom viewers respect. In other cases, it takes the form of remarkable figures, such as hundreds or thousands of satisfied customers.
In either case, social evidence can help your brand appear more credible. It can also help to clarify the value of your product or service.
7. Make Use of Numbers
Numbers can be highly convincing in terms of social evidence. However, there are numerous other effective ways to use numbers in your in-stream ads.
Text overlays on YouTube in-stream ads are ideal for presenting a great deal of information throughout a sponsored video. Using numbers as overlays is a smart approach to draw attention and break up large blocks of text.
Add numbers to in-stream CTAs to create an even bigger impression. Numbers, from discounts to promo codes, may rapidly grab the attention of viewers and express value.
8. Include an Influencer/Brand Ambassador
By collaborating with an influencer or brand ambassador, you can gain social proof that goes beyond numbers. After all, influencers have already earned their audiences’ trust. When you incorporate an influencer in your skippable YouTube in-stream ad, you may borrow part of their credibility and grab new audiences’ attention.
You can also utilise influencer marketing to fulfil your advertising goals by using the power of user-generated content (UGC). Unlike sponsored content, user-generated content (UGC) appears less staged and more natural. As a result, it has a greater impact on viewers and allows brands to engage with them more authentically.
9. Be the Expert’s Voice
When it comes to creatively influencing viewers, featuring a brand ambassador isn’t your only choice. Real users or actors, on the other hand, can serve as a voice of experience and position your business from a fresh angle.
Consider the types of figures to whom your target audience can most easily relate in order to build a credible persona. As a starting point, consider your customer persona.
10. Give a Play-by-Play
What if your product is more about having fun during downtime than it is about achieving goals at work? Playable ads are by far the most effective for marketers in the gaming industry. These interactive ads are known for their high engagement rates and high return on investment.
Although YouTube doesn’t really permit playable content, in-stream ads can still drive results for game developers. Ads that depict accurate gameplay and in-game activities, on the other hand, may result in clicks and downloads.
Conclusion
Whether you’re preparing a 15-second video that’s short and sweet or a deeper story will take several minutes to tell, YouTube in-stream ads can help you meet your marketing objectives. Use the tips above to develop compelling content and attract the right audience, to entice users to watch and convert.
Please contact us if you need more information on YouTube Ads.
Do you want to run successful LinkedIn ad campaigns? Would you like to explore how to get started with LinkedIn ads?
Benefits of Running LinkedIn Ads
If your B2B brand has gone as far as it can with Facebook advertisements but wants to do more with its advertising, LinkedIn is the way to go.
People spend less time and are more focused on LinkedIn than they are on Facebook, where they may just want to catch up or see what’s going on with their connections. LinkedIn users, whether they are looking for a specific conversation or were prompted by an email to accept a connection request, tend to enter the site with a specific goal in mind.
This has two implications for LinkedIn advertising. Your LinkedIn ads should be brief and to the point. There’s no need to make lengthy blogs in order to entice people to buy your creative or content. Moreover, your advertisements do not completely saturate your target group only after 3–10 days. If you publish information on LinkedIn, it can last for around a month without needing to be updated.
While Facebook has almost no organic reach today, LinkedIn is one of the only social platforms that actively encourages people to produce and post content on its platform and guarantees that it will be viewed and shared. LinkedIn’s revenue rose to $8.05 billion in 2020, and it is the top-rated organic social media platform for B2B marketers.
LinkedIn is the world’s easiest network to go viral on. This is due to the fact that whenever someone comments, shares, or engages with a LinkedIn post, it is immediately sent to a part of their network. The more individuals who are interested in and involved with your content, the more organically it will spread.
Businesses That Should Consider LinkedIn Ads
LinkedIn advertising is not for everyone. The most common criticism raised against LinkedIn ads is their high cost—$6–$9 per click on average. In other occasions, the cost per click can even reach $20. To justify this cost, you must either have an extremely efficient funnel or earn a lot on the back end. This factor alone disqualifies a large percentage of businesses from advertising on LinkedIn. It has the ability to be a waste of money.
The perfect LinkedIn advertiser falls into three categories:
Leads With High Lifetime Value
LinkedIn advertising are ideal for companies who want to produce leads with a high lifetime value. For example, closing a deal with a client for $15,000 or more is deemed to have a high lifetime value. This primarily applies to B2B brands, although there are probably B2C applications as well.
I believe that both commercial and residential real estate companies and services with high payouts and commissions have a chance to excel on the platform.
Recruiting
While B2B is the first thing that comes to mind when thinking about LinkedIn advertising, recruiting is also an excellent B2C use case for LinkedIn ads.
Only 4%–8% of users are happy to publish their precise job titles and organizations on their personal Facebook accounts. All of this information, on the other hand, is readily shared when users join LinkedIn.
According to other statistics, a higher portion of the population is open to a career shift at any one time, and LinkedIn is the go-to network for people who are actively looking for a new job.
Another B2C use case for LinkedIn ads is education, specifically higher education, such as an MBA programs recruiting fresh candidates. The education targeting on LinkedIn is great.
Tips To Improve Your Lead Quality With LinkedIn Ads
1. Begin with Organic Content on Your LinkedIn Company Page
When you’re focused on paid strategies, it’s easy to forget about your company’s organic LinkedIn strategy. In some ways, this viewpoint is correct. Technically, you may start running lead generation ads right away by creating a new LinkedIn company page.
However, if you truly want your ads to work, you must put some efforts to establish your company page. After all, LinkedIn ads showcase your page’s follower count as well as the names of any connections who follow your page. Both these features can give social proof and create a sense of trust, which can increase the results of your campaign.
Begin by optimizing your LinkedIn company page. Then, create a simple organic strategy and start generating content that will attract your target audience.
If you plan carefully, you may incorporate some of your organic content into your paid strategy, which will help to streamline your funnel and enhance your ROI.
2. Build the Most Relevant Target Audiences for LinkedIn Lead Generation Ads
Consider which category of LinkedIn users you should be targeting before launching your first lead generation campaign. Few questions to consider before your ad creation are:
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Who do you really want to reach?
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Will your target audience appreciate your offer?
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Do you need to initially nurture or narrow your audience?
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What kind of data (first- or third-party) are you going to require to create your audience?
3. Increase the reach of successful organic posts to saved audiences by boosting
Did you ever make an organic post on your company page that was well-received by your followers? LinkedIn has permitted company pages to boost high-performing posts since May 2021. That means you can test post for free on your company page before paying to enhance the top articles to a much larger audience. This option is excellent for adding leads to your sales funnel for later retargeting.
To make a boosted post, go to your company page and use the built-in LinkedIn analytics to discover the best-performing content for your company. Above the content you want to promote, click the Boost Post button.
Next, choose an objective for your boost. Choose Drive Traffic to Your Page if you want to grow a retargeting audience while running your boosted post. Then select an audience. Although matched audiences and lookalikes are not available in the boost interface, you may use saved audiences or create new targeting methods based on profile and interest data.
After you’ve created your company page and identified who you want to reach, you can begin organizing your campaign. Examine the two lead generation campaign objectives listed below to help you choose the best one for your needs.
4. Increase Converting Traffic Using the Website Conversions Objective
Would you like to see your target audience doing a certain action on your website, such as providing contact information or downloading a lead magnet? LinkedIn’s website conversions objective is perfect for guiding prospects further down your sales funnel, especially if they’ve already showed interest in your business.
To run this type of ad, you must first install the LinkedIn insight tag and configure conversion tracking. In Campaign Manager, go to the Conversions tab and select the Create a Conversion button.
Then choose the type of action you want prospects to perform. LinkedIn provides various built-in lead generation features. For example, you might want visitors to download a file or signup/subscribe to a list. Just provide the conversion parameters, such as the attribution model and the URL where you wish to track conversions.
Create a new campaign and select Website Conversions as the objective once the setup is complete. In Campaign Manager, choose one of your remarketing or lookalike audiences or create a new one. Then, select an ad format for the news feed, such as a single image, carousel, or video ad.
After you’ve chosen a budget and a timeframe, double-check your conversion tracking. Check the conversion event you wish to track and uncheck any that aren’t relevant to the campaign.
Finally, create your ad, including the URL you want to target. To prompt your audience to act, select one of the available calls – to – action (CTAs) from the drop-down menu.
5. With the Lead Generation Objective, collect leads on LinkedIn
Do you want to make your lead generation ads more productive? Instead of sending prospects to your website, with their permission, you can capture their information directly on LinkedIn.
Advertisers benefit greatly from the lead generation campaigns. Firstly, LinkedIn’s native lead generation forms are auto-populated with prospects’ profile information. Prospects don’t have to spend their time typing information into all of the fields, and you don’t have to deal with the forms that are incomplete or containing errors.
Lead generation forms can also serve as important data sources for creating retargeting audiences for future campaigns. For example, you can increase conversions by retargeting warm leads who have recently finished a lead generation form. You can even execute another lead generation or website traffic campaign to nurture visitors who opened but did not finish the original form.
Create a new campaign and pick Lead Generation as the objective to run this type of ad. As mentioned above, select your target audience, ad format, and optional conversion tracking.
After you’ve prepared your ad, design the lead generation form that will appear when a prospect clicks on it. Apart from gathering prospects’ names and email addresses, your lead form might also request some additional information such as job title, mobile number, and company size.
You can also ask up to three personalized questions to your prospects to get additional specific information. Remember that the more questions you ask, the less likely it is that LinkedIn users will finish your form. As a result, make sure you just request what is necessary for lead generation and validation.
When your lead generation campaign begins to produce results, you can download prospects’ contact information from LinkedIn. You may also integrate the data into your CRM to start following up right immediately, which will ease the workflow for your team.
Conclusion
LinkedIn has a plethora of options for populating your sales pipeline, ranging from boosted posts to lead forms to website conversions. Use these audience, purpose, and ad suggestions to design a great lead generation campaign that can help you grow your business effectively.
If you want to get more advice on LinkedIn marketing feel free to Contact Us.
Are you ready for latest Instagram tips? Prepare yourself, because these are going to be a doozy. People have been asking us how we grew our Instagram followers organically. Unfortunately, there is no simple solution. The app is constantly changing, and the algorithm is changing at a quickening pace.
When it comes to Instagram success formula in 2022, the only constant is change. Instagram is changing, and so should your strategy.
Still struggling with Reels? Have you ever tried Instagram collabs? Unsure what to do with Guides?
Instagram has rolled out many features in the last year, making it confusable to know where to direct your efforts for the best results.
As a result, we advocate a more scientific approach to your Instagram strategy this year, aligning your focus objectives with the features and strategies required to help you reach them.
3 Part Formula For Instagram Success
Our three part formula for Instagram success are:-
- Reach New Audiences on Instagram
If you’re serious about growing your Instagram following, the first step is to target new audience.
And the good news is that there are now a plethora of features and tactics available to help you to expand your Instagram reach.
Instagram Tactics For Reaching New Audience
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Instagram Collabs – Co-authoring a feed post or Reel with another Instagram user can help you reach new audiences.
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Instagram Reels – Share Reels that are relevant to your area of expertise on a regular basis to attract new people via Instagram’s suggested content feeds. Share Reels that are relevant to your field on a regular basis to attract new people via Instagram’s suggested content feeds. Include 3-5 relevant hashtags in your captions to enable the Instagram Reels algorithm identify your work, and always share a preview to your Instagram feed to enhance your reach.
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Instagram Carousel Posts – Carousel posts are an ideal format for delivering educational or informative material, ranging from step-by-step guides to personalised suggestions, and they are highly shareable. More shares equals more exposure.
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Adding Keyword To Your Instagram Profile Name Field – To improve your profile presence on the Explore Page, add a popularly searched term to your Instagram name field.
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Giveaways – Hosting a giveaway is a great way to quickly increase your audience, especially if the entry criteria involve tagging friends or sharing a post on Instagram stories.
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- Convert Profile Visitors into Instagram Followers
After successfully reaching out to new audiences, the next step is to convert them into your followers.
With this in mind, here are our four strategies for turning visitors to your profile into followers.
Instagram Tactics for Converting Visitors into Followers
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Profile Picture & Bio – A well-written profile bio and image tell your audience what you’re all about — it’s the sign over your store door that actually encourages people to come in.
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Content Niche – Having a clear and consistent focus on your area of specialization convinces visitors that your content is aligned with their interests or not. People are more likely to follow your account if your niche is clear.
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Stories Highlights – Instagram Stories Highlights appear at the top of your Instagram profile, making them ideal for providing a brief summary of your daily content. Check that your highlights are up to date, that they match your content themes, and that they visually support your brand.
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Feed Aesthetic – First impressions matter! Organizing a grid that clearly displays your content themes and beliefs remains one of the most effective strategies to convert people to followers.
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- Build Community on Instagram
The final step in our Instagram success methodology is to build a strong and engaged community.
You’ve successfully reached out to new users and converted them into followers; now it’s up to you to keep them.
Furthermore, the more engaged your audience is, the higher your profile will be, allowing you to reach more people in the future. It’s the ideal mix for development.
Fortunately, Instagram is jam-packed with features that are ideal for cultivating a feeling of community and increasing engagement. Here are the top five issues to watch in 2022.
Instagram Tactics for Community Building
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Instagram Stories – Instagram stories are expected to be creative and engaging, making them an ideal channel for conversational content. Make use of interactive stickers (such polls and emoji sliders) to encourage as many interactions as possible, and appear on camera to further humanize your business.
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Comments – Listening is equally as important as speaking when it comes to building community. Take enough time to respond to comments and start conversations – include a call to action in your Instagram captions and use the Pinned Comments tool to drive the topic to your targeted audience.
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Instagram Live – Live broadcasts are fresh and unedited, making them ideal for connecting with your audience on a more intimate level. You can also now schedule Instagram Lives, which is good for generating curiosity and increasing view counts.
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Memes – Think again if you think memes are only for funny accounts. In 2022, Memes will be essential for interacting with your community and building engagement. The meme attracts everyone & wins everytime from cute animals to funny tv shows. If you’re seeking for ideas, analyze what your target audience truly loves – or dislikes – and how these feelings could be expressed as text overlays on popular visuals.
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Guides – Instagram Guides is a largely underutilized feature in Instagram’s toolbox, yet it is excellent for community building. From vacation guides and product recommendations to curated lists of educational content, guides can be used to provide a valuable service to your community.
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Conclusion
That’s it!
It may seem like you have a lot of different types of content to manage, but you don’t have to cover everything at once.
For a more manageable Instagram strategy, divide deliverables into weekly and monthly requirements.
You could, for example, aim to deliver the following items every week:
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2-3 x Feed posts
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1-2 x Instagram Reels
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4-6 x Instagram Stories
Then, at a slower speed, possibly monthly, supply the following:
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1 x Live broadcast
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1 x Guides
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1-2 x Collabs
If this is too much for you, you can reduce it to match your needs. Alternatively, if you have more time to devote to content development, you can increase the size of each output.
Whatever technique you choose, the most important aspect is to concentrate on high-quality, community-focused material that promotes your expertise.
In 2022, are you ready to take your Instagram strategy to the next level? Connect with DomainEnroll to explore more!
How to use chatbots to enhance your digital marketing strategy?
There are plenty of Application for Artificial Intelligence in the digital marketing Field and chatbots are definitely one of the most trending .
Chatbots provide customer care support; you can automate a huge part of your communication process without sacrificing customer service and support . These AI-powered chat bots are used everywhere.To become competitive in your field you must try to implement chabots with you marketing strategy.
But what, exactly, are chatbots? How are they Transforming the digital marketing field? And how can you integrate bots into your business and boost your sales and business growth?
Here we explain everything about chatbots in marketing:
- What are chatbots?
- How chatbots integrated digital marketing?
- Chatbot best uses.
What are chatbots?
Chatbots are an AI-powered software program to facilitate conversations with your company and customers. You can program your chatbots with specific answers to frequently asked questions without spending much time and energy to answer every individual question from your clients. You can have chatbots on your website, customer service portal,messenger,whatsapp. Where you interact with your customers you can implement chatbot technology.A chatbot marketing strategy makes sure that your customer service request and queries are not left unanswered, and many can even help with lead generation and sales for your business.
Chatbots, give you the ability to make marketing easier and more systematic. Chatbots are great for handling the initial steps of the marketing process, that’s gathering contact details and information for a sales call, answering general customer service questions
Increase the volume of marketing conversations.This Allows you to connect with more customers at the same time., start more conversations, and generally have a higher degree of personalization in your approach to customer communication—all of which can have a great impact on your business growth.
Decrease the gap between marketing and sales department.
There can be a huge gap between marketing and sales department; maybe marketing team not aware about what sales needs to be successful or sales doesn’t know exactly how the marketing funnel is set up.Chatbots reduce the gap between marketing and sales by gathering information about qualifying leads. you can get marketing and sales team together and can convert more prospects into customers.
How to Integrate chatbots into your digital marketing strategy?
Gathering initial information from customers :These details you need to gather from every lead before any conversation start like their contact information, whether they’re already a existing customer, and the areas they need our support or service. Chatbots are a much more personalized way of gathering information. Need to schedule a sales call? A customer service call? An on boarding session? Instead of us communicating with customer, have a chatbot schedule it for you.
Answering FAQs:In any type of business there will be a common set of questions and doubts. Instead of wasting the time and energy to answer those questions each time your chatbots can handle this time consuming work. customers get the answers they looking for and you can save your time from answering the questions
Greeting customers : chatbots can be used for greeting customers initially when they first land on your website. Chatbots can recreate that experience on your website by sending a personalised greeting to every person who lands on your website.
Shopping:Facebook Messenger chatbots will help your business to provide in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot by providing necessary assistance.
Analytics:Chatbots help here by gathering information from customers and filtering results based on specific metrics. This helps marketers to easily identify their target customers and their needs and interest
Chatbot best uses
Clearly, chatbots are an incredible tool to enhance your digital marketing strategy, and your business.Here are a few important things to keep in mind:
Keep it simple. Make your chatbot strategy—and the conversations simple. The more simple your chatbot strategy you can execute it , and the more successful you’ll be.When programming your chatbots, you need to program using loops and codes. Use “if/then”as in a flowchart to let your chatbots know how to respond (for example, “if a customer asks X question, send Y response” or “if a customer asks a question outside of this programming strategy, send an email to X”).
Make your chatbots more conversational.Make them feel like they are talking to a human. If you need your chatbots to drive more quality leads, they need feel like talking to a real human
Use chatbots as a supplement to human conversations—never as a replacement for human conversation. Chatbots can only manage simple conversations,so this cannot be used as a substitute for a real person. Make sure chatbots are the first step in the human engagement.
If at first you don’t succeed? Try, try again. Chatbots is a new technique like any brand new technology, it’s probably going to take some trial period to get it executed
Chatbots are the Future of Digital Marketing
chatbots and their automation application are the future of marketing. They streamline communication between businesses and clients. Chatbots can be used for customer service, marketing, sales, and other processes. They even automate and schedule the tasks, personalize customer experience, and increase sales conversions. With more consumers now preferring onlineshopping and transactions, chatbots are now a necessity for the improved efficiency of business communication..
If you still haven’t implemented one for your business, now is the right time to do so. Use chatbots to enhance your digital marketing strategy and watch your business grow.we invite you to connect with our company or schedule a free discovery call with us to talk about ways in which you can implement a chatbot..
The majority of folks have shifted to the digital world as technology has greatly advanced. These days, digital marketing is on top of the world. Do you have any idea about digital marketing?
Digital marketing can be defined as marketing done through digital channels such as search engines, websites, social media, email, mobile and more. But to make digital marketing effective there should be a perfect digital marketing strategy that suits our business.
Let’s take a look at some of the top digital marketing tools that can be used in 2022:
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Mailchimp
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Mailchimp is a popular email marketing tool that can bring all their email contacts to one spot and run an enormous email campaign.
It gained popularity as it’s very easy to use and also offers a segmentation tool so that users can target specific users through personalized emails.
This tool can also be used to send postcards, create landing pages, and create targeted ads.
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Google Tag Manager
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Google Tag Manager is a tool that you must have if you want to increase your conversion rate when running Google Ads remarketing campaigns.
To make it clear, the GTM enables you to create remarketing audience lists very easily. All you have to do is place a single tag code snippet on each page of your website. After you’ve created and installed the tag on your website, you can create and run as many campaigns as you want through your Ads account.
Furthermore, GTM is critical in your Ads campaigns because it allows you to define triggers to capture specific data. You can, for example, track when a user loads a page, clicks on a CTA, or completes an action or journey.
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Google Analytics
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Google Analytics is one of the best free digital marketing tool that you should include in your bucket list for 2022. It only takes a few minutes to add the Analytics code to your website and so that you will be able to track each and every actions of your visitors.
When used to its full potential, Google Analytics can do wonders for any campaign. It provides a lot of information about how campaigns are performing, how users are interacting with your website, and what needs to be improved.
You can gain insights into the future using predictive analysis in Google Analytics. It also denotes how well campaigns are going to perform.
Overall, Google Analytics is one of the best tools to those who are looking for deeper insights into customer demographics, website traffic , user engagement and many more.
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Google Trends
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Google Trends was first introduced globally on 11th May, 2006. It’s the largest database that gathers keywords & latest searches from Google making them accessible for public usage.
The best part is that Google Trends is completely free! Anyone can use it whenever they want.
Benefits of using Google Trends in business are :
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Understanding your audience
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Ecommerce product keyword research
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Identifying seasonal trends
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Brand awareness activity
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Big data, advanced targeting
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Spotting trending topics
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Google Search Console
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Google Search Console is an unavoidable tool for anyone working in the marketing field. It gives you all the information’s about your on-site issues, keywords that you are ranking for in Google, and also shows who has links to your website.
Furthermore, Google Search Console is very good at identifying under performing content. For example, it displays pages or blog articles with low clicks, views, and impressions as well as a low average position in Google. This way, you’ll know exactly what kind of content needs to be updated in order to perform better.
Another great feature of this marketing tool is the ability to add a sitemap to help you get crawled by Google Bots and tell Google to re-crawl a site or pages that you’ve recently re-optimized.
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Hootsuite
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The strength of Hootsuite lies in delivering engaging social content to a large audience from a single platform. Businesses now have the option of conversing on multiple social media sites at the same time, which helps to strengthen relationships.
When all of your posts are scheduled and published, you will be able to effectively measure and analyse the data, which will positively influence your future decisions.
- Social media management
- Risk management
- Social advocacy & selling
- Paid social advertising
- Digital listening + ROI Analytics
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Buffer
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Buffer is the best tool to handle multiple social media accounts & the best platform to manage all your social media campaigns at one place with very easiness.
You can easily schedule your posts on Facebook, Instagram, Pinterest, and LinkedIn with the help of Buffer.
One of the major benefits of using buffer is that it lets you to understand how your social media campaigns are performing so that you can improve the performance of your future campaigns.
If social media is your primary focus, then there is no better tool for you than Buffer.
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UberSuggest
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UberSuggest is an ultimate seo tool that helps you to select all possible keywords that could increase traffic to your website & and to remain visible on the first page.
It is so user friendly that even a beginner or someone with no or very little knowledge of SEO will be able to practise on it.
Major advantages of UberSuggest are:-
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To track your website position or ranking
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To get alerts about critical issues on your site
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To check your website speed
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To make competitor analysis
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To understand the top traffic pages
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Helps you to obtain blog post content ideas
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Helps you gain valuable backlinks
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To maintain your overall SEO Health
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Canva
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Canva is one of the best design tools, whether it is for your blog, enterprise, or business. Canva allows you to instantly create everything from posts, flyers, and stories to resumes, magazine covers, banners, logos, and presentations.
Canva has gained popularity among millions of people as a result of its numerous features. The benefits of using Canva are as follows:
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Free design platform
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Endless possibilities
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User friendly interface
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Ease of use with multiple templates and fonts
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Allows team collaboration
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AdStage
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AdStage is a very useful digital marketing tool that allows you to automate, create and manage your PPC campaigns from a single point across all major platforms like Google, Facebook, Bing, LinkedIn & YouTube etc.
AdStage should be used by both PPC experts and newcomers in this advertising field due to its visual features and powerful automation tools.
This app will rotate or schedule new ads based on specific calendar dates or performance metrics. You don’t have to do handle this tedious work & will have plenty of time to work on more creative projects and tasks.
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SEMrush
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SEMrush is an all-in-one SEO tool that can help you in every aspects of your SEO strategy.
SEMrush helps us a lot to conduct keyword research, position tracking, analyzing backlinks and tell us more about direct competitors.
SEMrush also allows you to track the position of your keywords and research new keywords for which you can rank.
SEMrush offers two options: free and paid subscription. You will have limited access to features with a free account. For the best results, sign up for a 14-day free trial and explore SEMRush’s best features.
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Screaming Frog
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Screaming Frog is a fast and advanced SEO tool for site auditing. This can be downloaded to local PC & is capable of running upto 500 crawls.
The service is free, but the paid version includes not only unlimited crawls but also additional tools and insights.
Screaming Frog can perform a basic technical audit of websites and generate an exportable Excel report with fully actionable SEO benefits.
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Find & Identify Broken Links
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Analyse Meta Data & Page Titles
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Identify Duplicate Content
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Review Redirects
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Audit Meta Robots & Directives
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Ahref
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Ahrefs is a powerful and industry-leading SEO platform that can help you increase the traffic to your website.
It’s one of the most advanced platforms because it includes so many useful features like keyword research, link-building, ranking tracking, traffic analysis, website audits, and competitive research and analysis.
However, keep in mind that this tool is a bit technical, so you’ll need to spend some time learning how to use it properly.
But there’s something else I’d like to tell you about this platform. Ahrefs is a pricey tool, but it’s well worth it. You should try this software if you are an SEO freelancer or an SEO professional working for an agency.
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LSI Graph
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LSI Graph is a really beneficial tool to identify terms you should be using within a blog post. Businesses can use the LSI Graph tool to find out several search terms that are related to their main keywords.
The tool is intended to search the Internet for related terms with the highest volume of searches. This assists you in determining which LSI keywords to use in your content.
You will also receive analysis reports using LSI Graph on how well your content is optimized based on key metrics such as LSI usage, Semantic Density, and even Content Sentiment!
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Hubspot
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HubSpot CRM is a complete software that can help your business to flourish. It is an excellent central hub for tracking customer needs, wants, and status, providing you with valuable insight into the state of your business and allowing you to drive more positive results.
HubSpot CMS is comprised of tools that work together to give you an overall control over your web assets. It also gives us a better understanding of our customers with linked analytics and CRM. Essentially, it takes out the pressure of managing website.
Instead, it allows us to focus on developing campaigns and contents that result in growth of the website.
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Slack
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Slack is a very popular workplace communication app that is majorly adopted by IT companies. It is used by individuals, teams and businesses across various platforms and devices.
Slack provides messaging functionality, file and media sharing, voice and video call feature, project planning, and the integration of tools and add-ons to help projects flow smoothly.
The benefits of using Slack are:
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Slack is highly customizable
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Slack is an all-in-one chat app
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Slack offers high data security
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Slack streamlines project management
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Slack smoothens workplace communication
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Slackbot enables to set reminders & more
Conclusion
We live in a technologically advanced society where everything is constantly changing. So it’s very crucial to make use of innovative digital marketing tools that make you a smart marketer & to kill other companies with successful campaigns.
I’m hoping that these list of digital marketing tools can bring you the success that you are seeking in 2022. Of course, there are other useful tools, but I’ve tried to focus on the ones that have aided our digital marketing efforts at DomainEnroll.
Also keep in mind that not all digital marketing tools in this list will help your business and what works for you might not work for others. But I hope that you will take the right decisions and pick up the tools that most suit your business.
YouTube SEO is a technique for optimizing youtube channels and videos to improve placement and ranking in search results . YouTube is the largest video platform and is also considered one of the biggest search engines. So it is important to be aware of how to optimize your video content for the youtube platform.
What is YouTube SEO?
Before explaining about YouTube SEO , it is important to understand what seo is
Search Engine Optimization is the set of strategies for optimizing the content that aims to improve a page’s positioning on search engines.
It include user experience, design, content production and the relationship with other sites, so that search engines consider that page renders best result for what the user is looking for.
YouTube is the second-largest search engine in the world –to its parent company, Google. youtube platform is constantly growing, every minute about 500 hour of video is uploaded. How do you avoid getting lost in this large pool of videos. Its good to optimize videos for search using video SEO best optimization. With these tips, you can create a good strategy for YouTube SEO strategy.
Unlike Google, which monitor backlinks and other off page factors to evaluate rank, YouTube SEO factors involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos in the channel for search both within and outside of your YouTube channel.
You may know the basics part of seo for videos, like including keywords in titles, meta descriptions, and meta tags. As search engine bots cannot view and evaluate your videos, they rely on accompanying text data in video to index them properly. A key component to a YouTube SEO strategy is optimizing the video’s text in the form of transcripts, closed captions, and subtitles, that can impact user experience, engagement, watch time, viewership, and SEO.
Here are some tips for maximizing views and boosting your YouTube SEO.
1.Select a keyword
2.Include closed captions in videos
3.Add a transcript to your video
4.Offer subtitles in different languages
5.provide a keyword-optimized title and tags
6.use your target keyword in the video
7.Use a attractive thumbnail
8.Focus on user engagement
9.Track your youtube channel analytics
1.Select a keyword
Before you upload video, you need to select the right keyword or phrase as a title for your video. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts.
Keywords and keyword phrases should correspond with
a) content of the video
b) the words and phrases that users enter in search engines to find your video content
To find out what phrases and keywords people use in search engine , you’ll have to do some keyword research. An easy method to find a suitable and optimized keyword for your video is to use YouTube’s Search Suggest. Type a word or phrase relevant to your content of video in the search bar and see the suggestions from youtube itself
2.Include closed captions in videos
YouTube automatically transcribes your videos to provide automatic captions. However, YouTube’s auto-captions are only 70% accurate.
Google rewards helpful search results and penalizes spam. By using inaccurate captions, you risk increases for being labeled as spam and losing search rank for your YouTube channel.
To combat the detrimental effects of auto-captions for YouTube SEO strategy, you’ll want to add accurate closed captions through an SRT file to your YouTube videos.
Search engines can crawl text associated to your videos. Your captions will be full of relevant keywords that indicate what your video is about so that Google can crawl your content and rank accordingly.
There are multiple options for adding captions to YouTube videos. Some YouTubers use the automated transcript . There are other DIY transcription options, which are time-consuming and tedious.
Video accessibility:In addition to SEO, closed captions help people to watch your video on a noisy train or in a quiet library with the sound muted. In essence, this captions make your video viewable, understandable, and enjoyable for a larger audience.
3.Add a transcript to your video
The video description is the best option for displaying your transcript on YouTube video. The description can hold upto 5,000 characters, which is usually enough to fit a transcript. Consider using a video transcript to boost your video SEO by creating useful, shareable content. Some uses for video transcripts include:
- Blogs
- Infographics
- Whitepapers
- Fact sheets
- Website copy
4.Offer subtitles in different languages too boost youtube seo
Just as English captions make your videos accessible to more viewers,translation to different language also affects your youtube videos ranking. About 16.4% of YouTube’s site traffic comes from the U.S., and around the world,over 2 billion logged-in users watch YouTube every month.
Foreign language subtitles help other viewers also to enjoy your videos. Search engines will also index your translated title and include your video in search results in multiple languages. This is a easy to implement YouTube SEO strategy since you have a better chance of ranking higher for non-English keywords due to lower competition.
5.Provide keyword-optimized title and tags
Once you found out your intent keyword, you need to ensure that the texts associated with your uploaded video are keyword-optimized.
Suppose, if you upload videos related to cooking, make sure you optimize the title, descriptions, and tags for the phrase “cooking tutorial.”
Once you’ve finished up with the keyword research and selected your keywords, include them into the following fields:
- Title:Title field can occupy 100 characters but it also truncates at the end of 70 characters, meaning your most important keyword should be at the front.
- Meta-Description:This field can include 5000 characters but truncates at 120 characters depending on the size of your device. For e-commerce sites, it is important to include a link to your product, considering more than half of consumers are influenced by product videos. Remember to include the http:// or it won’t be clickable.
- Tags:This can be 500 characters, but don’t go overboard. Try to Use d quotes arround phrases so your video is an exact match for a long-tail keyword phrase. Think like a user who search for contents and always add tags .
YouTube Creator Academy publish tips for writing searchable descriptions:
- Give an overview of your video in your own natural language
- Put the appropriate keywords toward the beginning of your description.
- Identify one primary and secondry keywords that describe your video and feature them prominently in both your description and title.
- Try to Use tools like Google Trends and Google Keyword Planner to identify popular keywords and their synonyms.
- Avoid irrelevant words and phrases in your video description, which can create a poor viewing experience and may violate YouTube policies.
6.use your target keyword in the video
if primary keyword is not included in your published youtube videos, it won’t appear in your captions or transcript, two vital components of a successful YouTube SEO strategy.
Try to include your keywords naturally in your video as not to overstuff your transcript. If it’s helpful, plan a video content in advance and try to incorporate your keyword at the beginning of your video so it appears early on in your transcript.
7.Use a attractive thumbnail
Use high-quality optimized, images that have a 16:9 aspect ratio. . YouTube video creators can choose which frame to display as the thumbnail. YouTube offers 3 screenshots to choose from, but you can also select a shot of a different moment in the video or upload your own created image.
If you need ideas for images, try using sites which provide video thumbnail such as Canva.
8.Focus on user engagement
User Engagement metrics such as comments, likes, shares, and subscriptions directly correlate with higher search rankings, according to Blacklinko’s research.Google cares most about how viewers respond to your content because that’s what keeps people on their site. To increase engagement, try to encourage viewers to share, like, subscribe or comment on your videos, and take the time time to respond to comments and messages.
9.Track your youtube channel analytics
The only way to know if your YouTube SEO strategy is working is to track the analytics of your youtube channel. Metrics can provide a clear report about your videos are doing well and where they might need some tweaking. YouTube offers several analytics reports to help you track your performance.
conclusion
Lets together build strategies to boost the growth of your Youtube channel.if you find any difficulties Fernweh Domain Pvt Ltd top digital marketing agency in Banglore is here to help you.
What is google Adwords and its benefits
Google AdWords is a pay per click advertising platform of Google, where ads are served to users on googles search engine result page,when they perform a search. Based on the keywords that we need to focus businesses pay to get their advertisements ranked at the top of the page. Since the platform runs on pay-per-click (PPC) advertising method, you have to pay only when ad is clicked by visitor.
Instant benefits of Google AdWords is that it helps to improve the visibility of the website & brings in faster results.
The Google AdWords works like an auction where people bid for clicks. However, it’s not necessary that the highest paid bid wins. Apart from money, Google also considers the quality score of each ad to ensure that the people clicking on the ads have the best possible experience with the targeted keyword.
1.Target your ads
Targeting help to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.Google Ads offers different ways of targeting. For now,we can check choices that you have with online ads that can make your marketing campaigns even more targeted:
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Keywords:Words relevant to your products and service, which are used to show your ads when customers search for those terms .
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Ad location:Display your ads on Google search results pages and Different websites that are part of the Google Search and Display Networks.
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Age, location, and language: we can Choose the age, geographic location, and language of your targeted customers for Displaying ads.
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Days, times, and frequency:Google will Display your ads according to certain hours or days of the week, and determine how often your ads appear.
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Devices:Your ads can appear on all types of devices,but you can decide on which devices your ads should appear on and the time.
2.Control your costs
Google Ads gives you control over the budget for your ad. There’s no minimum. And you can choose how much to spend per month, per day, and per ad. Only need to spend only when someone clicks your ad.we have comprehensive authority over how much to consume. Whether to have a small daily budget or a flexible monthly budget . With Google Adwords, it is able to trace your spending down to the penny, so you never go out of your budget or fall into money flow obstacles.
The businesses that get more visibility on Google is much more valuable than driving sales . On the search engine, companies have the best opportunity to visible in front of targeted audience at the exact time when they are looking out for their product or service.
But if the opportunity is such big, competition will be high. That’s why organically ranking on search engines result page is a time consuming task. By building backlinks by availing credibility from authorized websites can increase your visibility but it is time consuming
- You can easily concentrate on multiple keywords
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You can turn on or off the Digital campaign whenever your desire.
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increasing visibility.
4.Outrank Your Competitor Ads
AdWords provides a smarter way to beat with your competitors. Let’s say you have tight competition with one of the competitor in your niche and you suspect that most of the leads and sales are shared by them.
AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. In Google AdWords, there is an option to choose “Target Outrank” This is an automatic bidding strategies to adjust your bid to outrank the specified competitor in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential featureof Google AdWords.
5. Ads can be Tested
Google AdWords has an option to experiment one change per Ads campaign and test over a period of time, whether the original ad or the experiment ad delivered the better result in a period of time. Data given in the experiment is verified to remove the .
6.Re-marketing
Before purchasing a product the consumer does a lot of research, compares different options ,Compares the cost,delivery time and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail of products through the purchase funnel.
With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.
One of the advantages of AdWords is the remarketing. Re-marketing enables you to generate ads that target individuals who have previously displayed interest for your stock by visiting your site. By remarketing, you can target every step of the purchasing cycle, offering exclusive deals and promotions to drive into your website.If a user visits specific brands’ Tv page on website and leaves the website without adding it to cart, the remarketing ad for that visitor can be about the same Tv with an added offer like cashback or free shipping offer.
7.Brand Exposure
You can get your brand and your products in front of individuals who may not even know your company and its services. Google AdWords places you at the top of the search results for certain queries, indicating anyone exploring keywords you determine will Display your brand and what you have to convey to the audience.
Final words
To Finish it up, these are some of the unique benefits of Google AdWords for businesses. Hopefully, this info may better help your business in your future .Get in touch with Fernweh DomainEnroll Pvt Ltd leading Ecommerce and digital marketing solution provider in India and Ireland to know more about Google Adwords And its advertsing methods to help your business to succeed.
If you want to increase brand awareness & organic traffic to your website then you are in need of effective off page seo techniques. During my research I came to understand there is only very little information’s & resourceful contents on this topic which could of great help to digital marketers from SEO point of view. That’s where the idea of writing a blog on complete off page seo techniques came from. Off-page SEO techniques are critical for increasing your site’s trustworthiness and visibility. Hope this blog will lend you a helping hand in your digital marketing activities & an ultimate resource for off page seo techniques.
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Link Building
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Link Building is the backbone of SEO strategy. One important thing to focus on during link building is that ‘Quality is important than quantity’.
You should always examine the link gap between your website & that of your competitors. However, it should be noted that obtaining links from high authority sites may not be as simple as it appears.
Three main factors to consider for quality link building are:-
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Authority
The authority score grades the overall quality of a website and indicates how influential a backlink from that website can be.
You can check the authority of any website using the website domain authority checker tool.
The higher the score, higher will be the link authority. The goal should be to earn as many as links from websites having high authority scores.
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Unique Domains
The number of linking root domains pointing to your site is another important factor in link-building.
The number of linking domains has a clear correlation with higher ranking.
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Topical Relevance
You should always strive to gain links from sites that are topically relevant to your own.
Sometimes you don’t get links from the exact same niche, so try your level best to get links from niches that are closely related to your business.
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Brand Building
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Branding should be a component of your overall SEO strategy. The strongest indicator of brand building is that there will be an increase in the brand searches. These brand searches mostly include your brand name, products & services, or domain name.
To see how your brand searches has changed over time, enter your brand name in the keyword overview tool and then check the ‘Trends’ box to see how much the search volume has changed over the past month.
Brand building activities enhances your credibility which is why it also serves the purpose of off page seo. When you master in brand building, it will be much easier to naturally earn links and mentions across the web.
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Content Marketing
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Whenever we hear about content marketing we assume it is all about creating & publishing content.
However, a broader view reveals that content marketing entails both off-page and on-page SEO.
When you publish contents anywhere on the internet and distribute contents to a targeted audience through online it is known as content marketing.
As a result, the content marketing strategy is strongly intertwined to link building, public relations, social media, and brand reputation.
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Social Media
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Social media is an important tool for business growth & audience interaction nowadays. Nowadays, Social media platforms even act as search engines to assist businesses in connecting with their target audience and vice versa.
Although social sharing is not a direct ranking factor, it will help you to reach potential clients who are looking for right businesses who can answer their queries or solve the issues that they are going through. Therefore, it is one of the important off page seo techniques to be taken care off with regular improvements & updations.
Furthermore, social media is an effective mode of communication for your company. If a customer doesn’t receive a response via email for the issue raised they would generally post on social media to make public aware of the specific issue that they had faced. So, it is very important to stay active on social media to grow your brand image and potential customers can also find you during their buyer journey.
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PR
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For a long time, PR and SEO were thought to be two distinct branches of marketing. However, in recent years everyone have accepted the fact that SEO can benefit from PR best practices and PR can benefit from SEO best practices.
Nowadays many SEO’s prefer digital PR as the new-age link building tactic. You can make use of digital PR to promote linkable assets and earn lot of backlinks as a result.
PR helps off page seo in many ways rather than just building backlinks.
A good PR campaign can also help you by putting your company in front of your target audience, driving referral traffic to your website, increasing brand awareness, and positioning you as an industry thought leader.
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Local SEO
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Local SEO is a subset of SEO & it helps off-page SEO in two main ways. They are:
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Google Business Profile – GBP is essential for any local business looking to improve its online presence. With 46 percent of all online searches being local, it is clear that if your website does not appear in local GBP results, your competitors will have an advantage.
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Citations – A citation is an online mentioning of your business along with its NAP. This is of great help if you are planning to rank your business in the local map pack & SERPs.
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Podcasts
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Podcasts have become highly popular in the recent years & podcast marketing has now emerged as a subset of marketing. If you are not even utilizing it, you are losing out huge opportunities to grow up.
Podcasts can help you reach new audiences through channels other than search engines.
Since many businesses have not yet adopted podcast marketing, it could be a fantastic opportunity to gain new customers and grow your business.
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Influencer Marketing
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Influencer marketing allows you to reach out to new customers and build brand awareness by amplifying your content.
Blogger outreach is one of the method for implementing influencer marketing. It might take some time to build a list of top bloggers in your niche, but with consistency & regular follow ups one day you will be able to get in touch with them & maintain a good relationship further.
When the right time comes to promote your product or service, you can approach these bloggers and ask them to endorse or review it on their website/social media platforms.
This will create an interest in the minds of targeted audience towards product and brings traffic to your website/product page.
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Guest Posting
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Guest posting, when done correctly, can provide you with more than just quality backlinks.
As it effectively builds quality backlinks, guest posting is one of the most common link-building tactics used by webmasters.
The main objective of guest posting should be to attract new customers, build your brand, and increase brand awareness.
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Forums
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You might be surprised to know that you can use forums as part of your off-page SEO strategy.
As the SEO community misused the UGC platforms such as forums and comment sections, the focus shifted away from such platforms entirely.
However, when used as part of a larger marketing strategy, forums can really amp up your game.
Make use of forums to engage in conversations that comes under your area of expertise.
Only a few platforms allow you to respond to user queries as descriptive as forums.
Forums like Quora and Reddit are excellent places to share your expertise and build trust and relationships with potential customers.
As many of your competitors haven’t been on forums since the 2000s, you can build a strong community of followers with consistency.
Conclusion
Which off page SEO technique do you believe is most important for a website? What effect do you believe backlink building has on SERP rankings? Leave your thoughts in the comments section.
To end on a positive note, just be yourself and everything will be fine. DomainEnroll is here to help you.
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