Working remotely has become the standard since the epidemic, and for many businesses, this working style is here to stay. Remote roles are becoming more frequent, and flex offices are springing up. Telecommuting introduces new challenges, stressing the significance of good internal communication. Services and technological tools will largely fill gaps left by not working full-time in a physical office by 2021.
Internal communication tools can benefit your company in the following ways when used together:
Stay connected: It is vital to keep your employees informed and connected through effective communication and tools. Organize weekly meetings to keep the team on track and focused on the company’s objectives.
Encourage your employees to take part: It makes people feel that they’re a part of something bigger than themselves, something to which they’ll give their all. They must, however, first understand the firm’s worth and the fact that the company provides them with a source of motivation that is appropriate with it. They become more efficient and in touch with the overall strategy.
Encourage people to interact socially: Every day at work, you have lunch breaks and numerous micro contacts with your coworkers, which may appear insignificant but are quite important for employee well-being. That is why maintaining virtual informal contacts is vital.
Show that you are paying attention to your employees. It is vital to understand and recognize your employees’ desires and feelings regarding the company’s actions. Employees are happier and more productive when they believe they are valued and heard.
Appreciate the contributions of your employees: Remote workers may not feel like they’re a member of the team, but their peers in the office have more formal and causal connections. It is vital to prioritize employee recognition. Employees feel more engaged, appreciated, and valued when they receive regular appreciation from peers and management.
As per studies, work culture is changing, and both organizations and employees must adapt in order to flourish in the new digital reality. On-site staff become remote overnight, and firms were forced to adapt fast to the challenge of exchanging information with employees.
Slack, Zoom, Microsoft Teams, and other digital internal communication tools came to the rescue. Let’s have a look at a few internal communication solutions that will benefit your company:
10 Tools for Internal Communication
Some of the tools that companies today require for internal communication include:
Employees phones will now have an app
Yes, a mobile app is required these days, especially for companies with front-line staff who may not have access to a corporate email account or computer. A customized mobile app will give employees a sense of belonging, and push notifications will ensure that everyone has access to the information they need. Mobile has effectively replaced intranets as your employees’ major source of information—so make sure you’re there!
Employees like to read crucial updates and articles because they do not always have time to read everything that is delivered to them. This is why it is critical to have a highly tailored and targeted email solution with filtering capabilities. Analytics will also help you to track what works and what doesn’t, allowing you to fine-tune your strategy. It is crucial to train employees to expect crucial business news that is personalised to them on a frequent basis.
This is most certainly the most effective method for obtaining direct employee feedback and increasing engagement. Your ideal survey instrument should be simple to set up and provide equal access to survey creation to senior management and local managers. A template library can make the process run more smoothly, and it should be anonymous and shareable. It should be GDPR compliant, and even a small amount of interaction (e.g., earning points for engaged) might assist to increase interest.
A chat component will allow for the kind of casual, one-on-one conversations that used to take place around water coolers, coffee breaks, and across desks. It should give a great user experience, be simple so that users aren’t intimidated by it, and have security and privacy safeguards in place to protect sensitive data.
The company’s news feed
A digital newsfeed that allows you to pin important items and categorise audiences by department, office, or region is a must-have tool. A mix of mandatory and subscription material will also improve the relevancy of information provided to each user. The user experience should be clear and simple to use, and the order should not be determined solely by an algorithm.
A content aggregation platform
A platform that includes curation tool extensions, RSS feeds, social networking feeds, and user-generated content (UGC). Users and administrators should be able to create, post, vote on, and share materials with a specific audience. Because content is king nowadays, having a central information hub is essential for Internal Communications.
Employee recognition, as well as a gamification/rewarding method
This can be any tool or feature that allows you to reward employees for their activities (such as sharing content), engage with other colleagues in a gamified environment, and reward and recognize top achievers. A CSR component, such as charitable contributions, can also add weight to the advantages.
Onboarding System for New Employees
Onboarding new employees, introducing them to their coworkers, and giving them with the necessary training can be one of the most challenging tasks to do remotely, so having a solid platform and framework in place is crucial. A connection to an e-learning platform, as well as a collection of training DVDs and seminars to which they can refer as needed, can make a significant difference.
Translation into multiple languages is possible
With automatic translation capacity, your IC will become more globally effective, ensuring that message is understood in any office, anywhere. Employees who are not native English speakers will benefit from obtaining updated information in their original language, increasing their sense of belonging inside the firm.
The platform for live broadcasting
Because remote working may reduce the importance of face-to-face interactions, a live broadcast option is vital. It offers the potential to close the communication gap created by long-distance communications.
1. Internal communication has a promising future.
2. Invest in the right digital tools.
3. Maintain a genuine tone of voice.
4. Create a fresh digital strategy.
5. Prove your worth to decision-makers.
6. As culture is important, give your employees a voice.
We conclude from the content that internal communication leads to more engaged employees and, as a result, better workplaces. Internal communication that has been successful is strategic, easy to access, and user-friendly. A multi-tool approach will work best for most businesses. The key to its success, ultimately, is making communication a natural part of the daily process. After all, you can employ as many internal communication strategies as you like. Even if a tool is rarely utilized, information will not reach its intended audience.
Internal communication, on the other hand, should not be considered as a one-way path. Communication channels should be available in both ways, with a focus on possibilities for connection with top management.
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How to use chatbots to enhance your digital marketing strategy?
There are plenty of Application for Artificial Intelligence in the digital marketing Field and chatbots are definitely one of the most trending .
Chatbots provide customer care support; you can automate a huge part of your communication process without sacrificing customer service and support . These AI-powered chat bots are used everywhere.To become competitive in your field you must try to implement chabots with you marketing strategy.
But what, exactly, are chatbots? How are they Transforming the digital marketing field? And how can you integrate bots into your business and boost your sales and business growth?
Here we explain everything about chatbots in marketing:
- What are chatbots?
- How chatbots integrated digital marketing?
- Chatbot best uses.
What are chatbots?
Chatbots are an AI-powered software program to facilitate conversations with your company and customers. You can program your chatbots with specific answers to frequently asked questions without spending much time and energy to answer every individual question from your clients. You can have chatbots on your website, customer service portal,messenger,whatsapp. Where you interact with your customers you can implement chatbot technology.A chatbot marketing strategy makes sure that your customer service request and queries are not left unanswered, and many can even help with lead generation and sales for your business.
Chatbots, give you the ability to make marketing easier and more systematic. Chatbots are great for handling the initial steps of the marketing process, that’s gathering contact details and information for a sales call, answering general customer service questions
Increase the volume of marketing conversations.This Allows you to connect with more customers at the same time., start more conversations, and generally have a higher degree of personalization in your approach to customer communication—all of which can have a great impact on your business growth.
Decrease the gap between marketing and sales department.
There can be a huge gap between marketing and sales department; maybe marketing team not aware about what sales needs to be successful or sales doesn’t know exactly how the marketing funnel is set up.Chatbots reduce the gap between marketing and sales by gathering information about qualifying leads. you can get marketing and sales team together and can convert more prospects into customers.
How to Integrate chatbots into your digital marketing strategy?
Gathering initial information from customers :These details you need to gather from every lead before any conversation start like their contact information, whether they’re already a existing customer, and the areas they need our support or service. Chatbots are a much more personalized way of gathering information. Need to schedule a sales call? A customer service call? An on boarding session? Instead of us communicating with customer, have a chatbot schedule it for you.
Answering FAQs:In any type of business there will be a common set of questions and doubts. Instead of wasting the time and energy to answer those questions each time your chatbots can handle this time consuming work. customers get the answers they looking for and you can save your time from answering the questions
Greeting customers : chatbots can be used for greeting customers initially when they first land on your website. Chatbots can recreate that experience on your website by sending a personalised greeting to every person who lands on your website.
Shopping:Facebook Messenger chatbots will help your business to provide in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot by providing necessary assistance.
Analytics:Chatbots help here by gathering information from customers and filtering results based on specific metrics. This helps marketers to easily identify their target customers and their needs and interest
Chatbot best uses
Clearly, chatbots are an incredible tool to enhance your digital marketing strategy, and your business.Here are a few important things to keep in mind:
Keep it simple. Make your chatbot strategy—and the conversations simple. The more simple your chatbot strategy you can execute it , and the more successful you’ll be.When programming your chatbots, you need to program using loops and codes. Use “if/then”as in a flowchart to let your chatbots know how to respond (for example, “if a customer asks X question, send Y response” or “if a customer asks a question outside of this programming strategy, send an email to X”).
Make your chatbots more conversational.Make them feel like they are talking to a human. If you need your chatbots to drive more quality leads, they need feel like talking to a real human
Use chatbots as a supplement to human conversations—never as a replacement for human conversation. Chatbots can only manage simple conversations,so this cannot be used as a substitute for a real person. Make sure chatbots are the first step in the human engagement.
If at first you don’t succeed? Try, try again. Chatbots is a new technique like any brand new technology, it’s probably going to take some trial period to get it executed
Chatbots are the Future of Digital Marketing
chatbots and their automation application are the future of marketing. They streamline communication between businesses and clients. Chatbots can be used for customer service, marketing, sales, and other processes. They even automate and schedule the tasks, personalize customer experience, and increase sales conversions. With more consumers now preferring onlineshopping and transactions, chatbots are now a necessity for the improved efficiency of business communication..
If you still haven’t implemented one for your business, now is the right time to do so. Use chatbots to enhance your digital marketing strategy and watch your business grow.we invite you to connect with our company or schedule a free discovery call with us to talk about ways in which you can implement a chatbot..