LinkedIn is a flourishing community for leaders all over the world. It is the ultimate place for job seekers, specialists, executives, mentors, and others from various industries. LinkedIn has softened the corporate stiffness of 772 million users by assisting them in professional engagement. And, over the course of a few months, creators were introduced to some of the greatest LinkedIn features, based on evolving trends in communication, marketing, and the business sector, among other things. This blog will teach you how to make the most of LinkedIn page features such as organic lead generation forms, business page engagement tools, event promotions, and more.
#1: Organic LinkedIn Lead Generation Forms
LinkedIn has always allowed businesses to market their products and services using native lead generation forms. These forms, which are ideal for B2B businesses, collect prospects’ contact information and other relevant details without requiring users to leave LinkedIn. You can now use lead generation forms into your organic social media strategy in addition to utilizing them as a paid tactic on LinkedIn. You can now develop a lead generation form to display on your company page as of June 2022, giving you the option to convert organic visitors of your LinkedIn page.
When you create an organic lead generation form, it appears directly beneath the About section on your company page. Any LinkedIn member can use the form to contact your sales team. From your company page, you can track the form’s performance and access leads. Scroll to the point where you started creating your lead form, which is directly below your page’s analytics. You can now view your lead form analytics, including a total number of new leads for the past 30 days. More information is available by clicking the New Leads box. You can see the status of your lead forms & also the number of leads you’ve received overall and in the last 30 days. You can also use the Download button to collect contact information to get in touch with your leads. It should also be noted that lead data is only available for 90 days after submission.
#2: Business Pages Can Paid Promote LinkedIn Events & Sponsor Live Events
LinkedIn has released a number of tools, including LinkedIn Live, to assist you in hosting more successful events over the last 18 months. To increase attendance rate, company pages can now boost LinkedIn events and sponsor LinkedIn Live events as of June 2022. Begin by adding an event to your company page. Click to create a new event from the LinkedIn feed. As the event organizer, select your page and the event type: online, in person, or LinkedIn Live. Then, choose a date and time, as well as a brief title and description.
You can also include speakers to increase the event’s popularity. Furthermore, LinkedIn allows you to collect participant relevant data. Check the Use a LinkedIn Registration Form box if you want attendees to register. LinkedIn prompts you to create an organic post to promote your event in addition to creating an event page. Create a caption to catch your target audience’s attention and then publish your event. After you’ve published your event, go to Campaign Manager and select an event-compatible objective, such as brand awareness or engagement. Select event as the ad format.
#3: Engagement Features on LinkedIn Company Pages
LinkedIn hasn’t always made it easy for brands to participate in conversations taking place across the social media networks. Indeed, until recently, LinkedIn only allows brands to engage with content on their own company pages or when responding to mentions and followed hashtags. Brands have a plenty of new ways to interact with LinkedIn content as of June 2022. You can now interact with any feed post as if it were your company’s LinkedIn page. The post does not have to include a tag to your company page or one of the hashtags your brand uses.
You have several options for finding engaging content, including:
- Your own personal feed, which includes everyone and everything you follow.
- Any member profile or company page you visit, each of which has its own feed.
- The company’s page feed, which includes page posts, employee posts, and hashtags.
On behalf of your page, what are the types of content you are not able to interact with? Till now, you can’t comment as your page on events, articles, newsletters, or groups specially any content that doesn’t appear in your feed. As it provides brands with so many ways to engage, this feature creates countless opportunities to achieve goals such as:
• Including your company’s unique perspective on current issues.
• Exclusive insights into niche industry topics.
• Developing relationships with potential business partners.
• Thank you for sharing your company’s content with members and brands.
• Adding content from other creators to your company page.
By default, anyone on or off LinkedIn can see contents you share from your company page. Click the Anyone button and then select Targeted Audience if you want more control over who sees your share. LinkedIn also allows you to share outside of the platform. Choose Copy Link to get a shareable link that you can copy and paste into an email or another social media platform. You can also choose Twitter or Facebook to open either platform immediately and auto-generate a post.
It appears that your page can also share content directly through a LinkedIn message. However, because LinkedIn does not currently support company page messaging, this option is not available for brands. If you click the Send button and try to send a message as your company page, it will send as your personal profile instead.
#4: LinkedIn Discovery and Visibility Features for Articles and Newsletters
Reacting, commenting, and sharing posts are all effective ways to interact with the contents of other brands while increasing the visibility of your LinkedIn company page. Majority believes that these are your only options available, but there are several others too. LinkedIn has allowed brands to publish articles from company pages in addition to posts and documents since mid-2021. Since March 2022, the platform has also introduced newsletters for company pages, to which LinkedIn members can subscribe. LinkedIn is now rolling out options to add hashtags and mentions to your company page’s articles and newsletters as of June 2022. Both have the potential to increase your page’s reach and visibility. Here’s how it’s done:
- Anyone you mention will receive an email with a link to read or engage with the article.
- Any hashtags you use can help LinkedIn members to find content on topics they are interested in. How many hashtags should you include in your articles and newsletters? LinkedIn recommends using three hashtags in posts, so this is a good starting point for longer-form company page content.
