Writing blog posts needs skill. To keep your reader interested, consider the arrangement of your information and make it enjoyable. People who appreciate and understand an article are far more likely to share it with others, which will increase your rankings. So, if you want to enhance your writing skills and your rankings, start with these SEO-friendly blog post writing tips!
This blog gives tips on how to write blog posts that are both SEO-friendly and readable. These two objectives should always go hand in hand, as we feel that writing in understandable language attracts and retains visitors.
Before you begin, conduct keyword research
Before you begin writing, you must conduct keyword research. If you want to dominate the search results, you must first identify the words your target audience uses. These are the topics to write about and the keywords to use in your text.
It’s time to start writing after you’ve completed your keyword research and have a list of focus keywords to write about. Here are ten tips to help you write an outstanding blog post!
Tips for Writing SEO-Friendly Blog Posts
Above all, your blog post should be well-written. When starting a new blog article, many bloggers simply start typing whatever comes to mind. While this may work for some people who have innate writing abilities, others may require assistance. When I begin a new blog, I always follow these ‘rules.’
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Before you write, make your choice – Before you begin, consider your article’s message carefully. What do you want to say to your readers, or what central question do you want to address? What is the purpose of your article? And, at the end of the page, what do you want your viewers to do? Before you start with, first of all write down your answers to these questions and consider the search intent of the person. Looking through the search results for the search keyword you want to rank for is a simple approach to get an idea of this.
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Make a plan for your post – A clear framework is required to develop a legible and SEO-friendly blog content. This means that each post should include:
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some kind of introduction (in which you explain your topic);
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a body (in which you write the main message); and
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a conclusion (in which you summarize the overall main contents of the article).
Describe your thoughts in each of the three areas in a few sentences. You’ve just finished writing a summary of your post. This will assist you in creating a well-structured and readable blog content. The real writing may now begin.
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Make use of paragraphs and headings – Paragraphs are used by everyone, yet not everyone uses them correctly. Don’t start each new sentence on a new line solely for the sake of appearances. Also, avoid making them overly long, as each paragraph should have its own theme or subject. Analyze what the main idea of each paragraph is. You should be able to sum up the essential idea in one sentence. If that isn’t possible and you need extra phrases to explain the primary point, simply utilize longer paragraphs.
Proper headings also assist your readers in understanding what a particular section of your writing is all about. If you want people to read your posts, utilize subheadings to guide them. Subheadings make it easier for people to scan your page and understand the structure of your articles. They are vital not just for readability, but also for SEO. As a result, I would recommend including your keyword in some of the subheadings. I do mean some of them, because repeating your term in each header will make the writing clumsy and unnatural. This will discourage readers from continuing to read.
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Make use of transition words – Transition words assist readers in scanning your text and understanding the relationship between sentences and paragraphs. Assume, for example, that there are three reasons why customers should buy your product. You should employ signal words such as ‘first and foremost,”secondly,’ and ‘finally.’ Furthermore, terms like ‘however,”similarly,’ and ‘for example’ send a strong message to your readers. Readers will immediately understand that a conclusion will follow terms like ‘to summarize’ or ‘in brief’. As a result, transition words are critical for adding structure to your writing.
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Make use of related keywords – Stuffing your content with your targeted keyword makes it less appealing to read and can hurt your rankings. Google has become more intelligent, and it wants you to create content that users will enjoy. It does not require you to utilize your target keyword in every phrase and has alternative methods for analyzing what your writing is all about. Google recognises synonyms and other keywords linked to your focus keyword, in the similar fashion as it understands the topic of your text. That is why, throughout your writing, you should include synonyms and related keywords.
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Optimize the length of your article – Make your blog entries at least 300 words long, but maintain the length of your article balanced. Google prefers long posts; but, if your article is too long, it may turn off users. I would recommend only writing large articles if you are confident in your writing abilities. When your content is lengthy, you’re asking a lot of your readers to read the entire thing. If you’re not sure how long a blog post should be, read this article. Remember to use your focus key throughout your text to ensure that you end up with an SEO-friendly blog post!
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Make a link to existing content – If you’ve previously written contents on the same topic as your current post, make sure to link to it and vice versa. It will strengthen your new blog article and current postings by showcasing authority on the subject. In addition, the structure of your links is vital for your Google rankings. Not to mention that connecting to other articles regarding a subject is beneficial to your viewers, as they may be interested in reading these linked posts as well. It aids them in exploring your website.
This is known as internal linking, and both your viewers and Google will love it. It assists them in managing your content and understanding the relationships between different contents on your site, so take the time to link to and from previous contents.
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Allow others to view your post – Make sure to get someone else to read your post before publishing it. Inquire if they are able to understand the main idea of your post and allow them to correct any mistakes or grammatical issues you have made. This might aid you by offering an objective assessment of your text’s readability and appeal. If you have a team member who is an expert on the topic you’re writing about, make sure to run your article by them. They can then check to see if you’ve covered everything you need to and make comments to improve your content.
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Regularly update the content – Adding new blog posts to your website on a regular basis informs Google that your website is active. This is crucial because if your site isn’t active, Google will crawl it less frequently, thus affecting your rankings. However, please don’t post for the sake of posting. Make sure that everything you submit is of excellent quality: informative, well-written articles that delight visitors while also fitting their search intent.
If you find it difficult to update on a regular basis, creating an editorial schedule for your blog may be a good idea. This allows you to setup the overall process to suit you and your team. It’s also a good idea to refresh your old blog posts once in a while to keep them fresh.
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Include visuals – For specific keywords, search engines such as Google rely on graphics. Images and videos are the most common visual components presented on search engine results pages. If you want to be featured in image collections and video snippets, you must create unique graphics, employ original photos and videos, and include meaningful alternative text for each visual element of your blog post.
Conclusion
The days of a few SEO tricks sufficing to have your website ranked at the top in Google are long gone. Nowadays, quality content is the king. Furthermore, good content leads to more links, shares, tweets, and repeat visitors to your website. Of course, there are other things you can do to improve your post’s SEO friendliness, but the most important thing is to just produce very, very good blogs! Still unsure whether your blog article is ready to go live? Consult with our specialists to ensure you’re ready to go!