The E-Commerce sector is expanding as a result of a projected growth and the impact of 2020 on commerce. Every day, more retailers are shifting to online sales, while entrepreneurs are finding their footing through E-Commerce enterprises.

Global E-commerce sales will reach $6.54 trillion by 2022, up from $3.53 trillion in 2019.That’s a significant change, and the good news is that it’s not a new phenomenon.

In the coming years, a lot of remarkable things are predicted to happen in e-commerce. We’re here to assist you understand how e-commerce will evolve in the future.

 

Future of E-Commerce Marketing

Let’s take a look at some of the e-Commerce trends that are affecting the future of this business right now.

It encompasses technology that attract more shoppers, as well as frameworks that help construct stronger e-Commerce ecosystems and attract more shoppers. I’ve also put up new tactics that e-Commerce behemoths use for more efficient marketing. So let’s get started:

1. • Mobile Shopping Revolution

Mobile is constantly reshaping the customer engagement landscape. Over the last several years, the mobile market has developed and the mindset of shoppers to complete their transaction without having to go through a desktop is driving the increased prevalence of mobile usage in e-Commerce.

1. • Ecommerce AI Systems

AI appears to be a trendy topic these days. It’s no secret that integrating AI into the business process may benefit a wide range of businesses, whether it results in improved task and time management for staff or simply a more pleasant consumer experience.

Potential future AI assistants will be able to handle many tasks, such as answering clients’ inquiries and concerns, as well as dealing with inventories and orders. With the advance of AI Systems, the assistants will be able to perform numerous tasks, which is why some industry experts believe AI will begin to dominate the e-commerce industry.

1. • Ecommerce using Voice Search

You’ve seen the benefits of technologies like virtual teleconference apps; now it’s time to consider voice search technology.

Everything related to voice commands and searches is skyrocketing. In 2020, smart speaker sales will have surpassed 150 million devices. Sixty-five percent of the 25-49 age group utilises a voice-enabled gadget at least once every day. As a result, the ‘voice revolution’ has already begun and is expanding.

If you are enabling voice search feature in your e-commerce business, you are allowing your consumers to search for products within your online store using their voices, rather than any physical keyboard input. If you already using a voice assistant, such as Apple’s Siri or Amazon’s Alexa, voice search queries for e-commerce operate similarly.

Voice search makes use of artificial intelligence voice recognition, which combines the fields of computing and linguistics to allow people to search for things without typing. The AI recognises a person’s words and phrases, as well as the phonemes that help distinguish one word from another. A customer can start a voice search by simply clicking on the microphone icon on their device.

When people conduct a manual search by typing, errors occur. Perhaps someone misspells the name of a brand or product in their search terms. When this occurs, the search engine’s AI usually detects the error and suggests what it believes the customer is saying. Voice search AI can also do this, recommending what to search for.

1. • Ecommerce Personalization Predictions

Customers expectation of personalization has increased from 2020 and it has become an ecommerce standard mere than just a trend. In fact, 33% of customers have ended their relationship with a business that provides minimal or no personalisation.

Ecommerce stores lack a person who can assist us with our browsing and recommend things to us in person. As a result, ecommerce organizations are striving nowadays to replicate this experience by making their websites more personable and visually appealing.

Moreover, personalization has grown into a more refined marketing strategy. Personalization is no longer limited to simply addressing a customer by name. One approach for ecommerce companies to become more personalised for clients is to keep track of their preferences and modify their ecommerce experience depending on demographics, browsing behavior, purchasing history, and other data pertinent to their shopping journey.

1. • New Payment Options Will Emerge

Payment options are an important motivator for customers to complete a transaction. They will not buy from your online store unless they have their preferred payment method available. This is why, in order to remain competitive, you should keep an eye out for new payment methods that your prospective buyers require.

Digital wallets such as Google Pay, PayPal, Apple Pay, and Samsung Pay are currently widely used by ecommerce businesses. This digital service enables customers to make purchases via electronic transactions, resulting in a more frictionless shopping experience. These types of digital payments are also in high demand. Indeed, 70% of people believe that by 2030, digital payments will have surpassed cash and credit cards.

Cryptocurrency, on the other hand, has been gaining popularity from quite a sometime. So far, we’ve seen cryptocurrency used for huge business transactions. Needless to say, as the demand for alternative payment methods grows, several ecommerce platforms create their own payment gateway for their merchants. You no longer need to rely on third-party gateways.

1. • Ecommerce Delivery Drones

Drones are flying robots that can be operated manually or programmed to fly on their own. So, how do flying robots relate to ecommerce, you may wonder?

Some believe that in the future, drones may be able to deliver orders to customers, thereby replacing delivery staffs. Drones, as you might expect, are far faster than people. This will dramatically reduce delivery time, resulting in items being delivered faster than ever before. This will undoubtedly benefit both businesses and customers, which is why many ecommerce companies are enthusiastic about this trend. Companies’ costs will be substantially lower, and customers will obtain what they need in much less time.

• • Ecommerce Social Media Shopping

Today, social media platforms play a significant part in our lives. Many firms are aware of this reality, and as a result, they are shifting their marketing efforts to social networking platforms in order to reach a broader audience.

Sellers today can do far more than simply advertise on Facebook, Instagram, or any other social site. With the advancement of social media’s selling features, users may now purchase things on social media platforms in a simple and timely manner.

Instagram, Twitter, Pinterest, Facebook, and YouTube are among the social media platforms that have significantly improved their social selling features. Instagram, for example, introduced the ‘shoppable post’ feature, which allows businesses to include product tags in their posts and product stickers in their stories.

So, how do these statistics affect ecommerce? Knowing that millions of people use these apps each year gives ecommerce business owners an advantage. People buy through social media on a daily basis, so there is no better time to invest in social media marketing and selling than right now.

 

Final Thoughts on the Future of Ecommerce

 

If you’re unsure whether ecommerce is worth investing in, hopefully these statistics will help you make a decision.

It is expected that ecommerce purchases will increase from 14.1 percent to 22 percent by 2023. These estimates are extremely optimistic, indicating that ecommerce as a business has yet to reach its full potential. Mobile ecommerce sales are expected to increase as well, reaching nearly $5 trillion by 2022.

What about 20 years from now? Statistics show that by 2040, nearly 95 percent of all purchases will be made through ecommerce, which is certainly food for thought for all business owners.

To ensure that your ecommerce dreams come true, we’ve created a comprehensive guide on how to start your first online business, which you should read.

What eCommerce technological trends do you believe will have a significant impact in the future? Leave your thoughts in the comments area.

Do you require assistance in deploying these eCommerce technologies? We offer eCommerce app development services to assist you improve your platform’s digital shopping experience.