Nowadays having a responsive website alone is not enough. Those days are gone when website owners used to prefer websites,email marketing,social media ads etc to gain customers.
Now mobile apps are playing a vital role in growing relationship between business and customers. E-commerce mobile app help business owners to target customers anytime and anywhere.Most top eCommerce apps send push notifications to smartphone users in a regular interval of time. In comparison with traditional SMS nd Email push notifications are much more cheaper promotion channel .
About 72.9% of e-Commerce sales are likely to be generated from mobile devices. mobile app development for the shopping site is not expensive but an important part of business. Most of the companies started upgrading their websites into a complete e-Commerce mobile app.
You will make your business website mobile responsive, but have you ever thought of having an e-Commerce app for your business? Are you still trying your hands in m-Commerce? Here are some information that can give you more information to have your own e-Commerce mobile app.
What is the advantage of an e-Commerce app?
Direct marketing channel
One of the main advantage of e-Commerce mobile app is that it offers a direct marketplace channel to the online store. With an e-commerce app, you can constantly stay in touch with customers. The push notifications of the e-Commerce mobile app is a much easier option to reach out to the online shopabout the various offerings of the store. Investing in an e-Commerce mobile app will definitely expensive in the beginning, but, the benefits that you’ll have are endless. Now a lot of budget friendly solutions are also available.
Increased brand recognition
By using e-commerce apps the brands find an easy way to connect with their customers. Most of the customers spend lot of time on their mobile screen. Around 32% of App users uninstall their app due to bad user experience or if they don’t find it useful. So Brands should offer the best Mobile user experience to the users.
Improved marketing communication
Now customers always stay connected with the brands 24/7.Mobile devices have improved the way users interact with the online store. now customers prefer mobile shopping. so marketing through mobile devices become very important .mobile commerce may also be used to offer new deals, discounts, and coupons to customers more efficiently.
Higher conversion rate
Mobile e-Commerce applications assist in higher conversion rates. App conversion rate is 157% higher than mobile web conversion. When customers plan to shop online, they will go for a smooth purchasing process.
Let’s check out reasons why your business needs a mobile app:
- Mobile app features, like push notifications, assists in conversions. This can share notifications with your customer database about the new deals and offers. Apps can send updates when a product is back in stock.
- It saves all the information like payment and shipping details for easy checkouts.It also offer multiple payment options to choose from.
- Also, with a e-Commerce app, this can be integrated with mobile wallet applications for easy checkout.
personalized shopping experience to customers
Your business must consult an e-Commerce mobile app builder for crafting the best apps for your business. For instance, as a customer is done signing up for receiving emails from your brand, you can segment them into on factors such as gender,relationship status, location, and age. The next step includes sending targeted emails to different groups to elevate their user experience.
Increase Retention Rates in e-Commerce app
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Retention rate represents the percentage of users still using your app after a particular time period. You may implement the offers that they can avail via mobile app.
- Reward System
Loyalty programs can be implemented. Point based pattern can be use to win a free item or offers or can avail bonus points for their future purchases. - Advanced Support
You should establish perfect communication between your customers and business store. customers can be offered issues in the app via chat-bot or live 24/7 chat support. - Secure shopping experiences
A lot of e-commerce security problems rise of e-commerce by using illegal attempts to interrupt user payment data. Mobile shopping is much more secure than web transactions as data is stored in the app
Utilize the benefits of Geo positioning integration
e-Commerce app also allows you to use beacon technology, which is effective for business owners who have a physical store in addition to their online store. With the help of this technology, you can send a messages and notification to customers who are in close proximity to your store with a n offer or promotion to visit your physical location and get a discount or some other offer. There is called proximity marketing, which is expected to reach a value of $52.46 billion by 2022.
Final Words
With the new technologies available in smartphones, people have reduced spending time on laptops and desktops. This makes sense because people are going for mobile and in order for companies to reach out to their potential customers, a mobile app is absolutely necessary.
How much does it cost for an e-Commerce app?
Building e-Commerce app is always project-specific. The average cost for an e-Commerce app is around $50,000, and it may be higher depending on the platform and tools.
Fernweh Domainenroll is an E-commerce application development company with dozens of successful projects completed. We have now launched Dli’n an e-commerce App providing e-commerce development services for your online business, to solve, and increase your company’s growth strategy. we provide both ios e-commerce applications and android e-commerce applications. Contact us to discuss more about the specifications of an e-Commerce mobile app for your business!
