YouTube SEO is a technique for optimizing youtube channels and videos to improve placement and ranking in search results . YouTube is the largest video platform and is also considered one of the biggest search engines. So it is important to be aware of how to optimize your video content for the youtube platform.
What is YouTube SEO?
Before explaining about YouTube SEO , it is important to understand what seo is
Search Engine Optimization is the set of strategies for optimizing the content that aims to improve a page’s positioning on search engines.
It include user experience, design, content production and the relationship with other sites, so that search engines consider that page renders best result for what the user is looking for.
YouTube is the second-largest search engine in the world –to its parent company, Google. youtube platform is constantly growing, every minute about 500 hour of video is uploaded. How do you avoid getting lost in this large pool of videos. Its good to optimize videos for search using video SEO best optimization. With these tips, you can create a good strategy for YouTube SEO strategy.
Unlike Google, which monitor backlinks and other off page factors to evaluate rank, YouTube SEO factors involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos in the channel for search both within and outside of your YouTube channel.
You may know the basics part of seo for videos, like including keywords in titles, meta descriptions, and meta tags. As search engine bots cannot view and evaluate your videos, they rely on accompanying text data in video to index them properly. A key component to a YouTube SEO strategy is optimizing the video’s text in the form of transcripts, closed captions, and subtitles, that can impact user experience, engagement, watch time, viewership, and SEO.
Here are some tips for maximizing views and boosting your YouTube SEO.
1.Select a keyword
2.Include closed captions in videos
3.Add a transcript to your video
4.Offer subtitles in different languages
5.provide a keyword-optimized title and tags
6.use your target keyword in the video
7.Use a attractive thumbnail
8.Focus on user engagement
9.Track your youtube channel analytics
1.Select a keyword
Before you upload video, you need to select the right keyword or phrase as a title for your video. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts.
Keywords and keyword phrases should correspond with
a) content of the video
b) the words and phrases that users enter in search engines to find your video content
To find out what phrases and keywords people use in search engine , you’ll have to do some keyword research. An easy method to find a suitable and optimized keyword for your video is to use YouTube’s Search Suggest. Type a word or phrase relevant to your content of video in the search bar and see the suggestions from youtube itself
2.Include closed captions in videos
YouTube automatically transcribes your videos to provide automatic captions. However, YouTube’s auto-captions are only 70% accurate.
Google rewards helpful search results and penalizes spam. By using inaccurate captions, you risk increases for being labeled as spam and losing search rank for your YouTube channel.
To combat the detrimental effects of auto-captions for YouTube SEO strategy, you’ll want to add accurate closed captions through an SRT file to your YouTube videos.
Search engines can crawl text associated to your videos. Your captions will be full of relevant keywords that indicate what your video is about so that Google can crawl your content and rank accordingly.
There are multiple options for adding captions to YouTube videos. Some YouTubers use the automated transcript . There are other DIY transcription options, which are time-consuming and tedious.
Video accessibility:In addition to SEO, closed captions help people to watch your video on a noisy train or in a quiet library with the sound muted. In essence, this captions make your video viewable, understandable, and enjoyable for a larger audience.
3.Add a transcript to your video
The video description is the best option for displaying your transcript on YouTube video. The description can hold upto 5,000 characters, which is usually enough to fit a transcript. Consider using a video transcript to boost your video SEO by creating useful, shareable content. Some uses for video transcripts include:
- Blogs
- Infographics
- Whitepapers
- Fact sheets
- Website copy
4.Offer subtitles in different languages too boost youtube seo
Just as English captions make your videos accessible to more viewers,translation to different language also affects your youtube videos ranking. About 16.4% of YouTube’s site traffic comes from the U.S., and around the world,over 2 billion logged-in users watch YouTube every month.
Foreign language subtitles help other viewers also to enjoy your videos. Search engines will also index your translated title and include your video in search results in multiple languages. This is a easy to implement YouTube SEO strategy since you have a better chance of ranking higher for non-English keywords due to lower competition.
5.Provide keyword-optimized title and tags
Once you found out your intent keyword, you need to ensure that the texts associated with your uploaded video are keyword-optimized.
Suppose, if you upload videos related to cooking, make sure you optimize the title, descriptions, and tags for the phrase “cooking tutorial.”
Once you’ve finished up with the keyword research and selected your keywords, include them into the following fields:
- Title:Title field can occupy 100 characters but it also truncates at the end of 70 characters, meaning your most important keyword should be at the front.
- Meta-Description:This field can include 5000 characters but truncates at 120 characters depending on the size of your device. For e-commerce sites, it is important to include a link to your product, considering more than half of consumers are influenced by product videos. Remember to include the http:// or it won’t be clickable.
- Tags:This can be 500 characters, but don’t go overboard. Try to Use d quotes arround phrases so your video is an exact match for a long-tail keyword phrase. Think like a user who search for contents and always add tags .
YouTube Creator Academy publish tips for writing searchable descriptions:
- Give an overview of your video in your own natural language
- Put the appropriate keywords toward the beginning of your description.
- Identify one primary and secondry keywords that describe your video and feature them prominently in both your description and title.
- Try to Use tools like Google Trends and Google Keyword Planner to identify popular keywords and their synonyms.
- Avoid irrelevant words and phrases in your video description, which can create a poor viewing experience and may violate YouTube policies.
6.use your target keyword in the video
if primary keyword is not included in your published youtube videos, it won’t appear in your captions or transcript, two vital components of a successful YouTube SEO strategy.
Try to include your keywords naturally in your video as not to overstuff your transcript. If it’s helpful, plan a video content in advance and try to incorporate your keyword at the beginning of your video so it appears early on in your transcript.
7.Use a attractive thumbnail
Use high-quality optimized, images that have a 16:9 aspect ratio. . YouTube video creators can choose which frame to display as the thumbnail. YouTube offers 3 screenshots to choose from, but you can also select a shot of a different moment in the video or upload your own created image.
If you need ideas for images, try using sites which provide video thumbnail such as Canva.
8.Focus on user engagement
User Engagement metrics such as comments, likes, shares, and subscriptions directly correlate with higher search rankings, according to Blacklinko’s research.Google cares most about how viewers respond to your content because that’s what keeps people on their site. To increase engagement, try to encourage viewers to share, like, subscribe or comment on your videos, and take the time time to respond to comments and messages.
9.Track your youtube channel analytics
The only way to know if your YouTube SEO strategy is working is to track the analytics of your youtube channel. Metrics can provide a clear report about your videos are doing well and where they might need some tweaking. YouTube offers several analytics reports to help you track your performance.
conclusion
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