The majority of folks have shifted to the digital world as technology has greatly advanced. These days, digital marketing is on top of the world. Do you have any idea about digital marketing?
Digital marketing can be defined as marketing done through digital channels such as search engines, websites, social media, email, mobile and more. But to make digital marketing effective there should be a perfect digital marketing strategy that suits our business.
Let’s take a look at some of the top digital marketing tools that can be used in 2022:
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Mailchimp
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Mailchimp is a popular email marketing tool that can bring all their email contacts to one spot and run an enormous email campaign.
It gained popularity as it’s very easy to use and also offers a segmentation tool so that users can target specific users through personalized emails.
This tool can also be used to send postcards, create landing pages, and create targeted ads.
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Google Tag Manager
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Google Tag Manager is a tool that you must have if you want to increase your conversion rate when running Google Ads remarketing campaigns.
To make it clear, the GTM enables you to create remarketing audience lists very easily. All you have to do is place a single tag code snippet on each page of your website. After you’ve created and installed the tag on your website, you can create and run as many campaigns as you want through your Ads account.
Furthermore, GTM is critical in your Ads campaigns because it allows you to define triggers to capture specific data. You can, for example, track when a user loads a page, clicks on a CTA, or completes an action or journey.
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Google Analytics
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Google Analytics is one of the best free digital marketing tool that you should include in your bucket list for 2022. It only takes a few minutes to add the Analytics code to your website and so that you will be able to track each and every actions of your visitors.
When used to its full potential, Google Analytics can do wonders for any campaign. It provides a lot of information about how campaigns are performing, how users are interacting with your website, and what needs to be improved.
You can gain insights into the future using predictive analysis in Google Analytics. It also denotes how well campaigns are going to perform.
Overall, Google Analytics is one of the best tools to those who are looking for deeper insights into customer demographics, website traffic , user engagement and many more.
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Google Trends
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Google Trends was first introduced globally on 11th May, 2006. It’s the largest database that gathers keywords & latest searches from Google making them accessible for public usage.
The best part is that Google Trends is completely free! Anyone can use it whenever they want.
Benefits of using Google Trends in business are :
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Understanding your audience
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Ecommerce product keyword research
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Identifying seasonal trends
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Brand awareness activity
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Big data, advanced targeting
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Spotting trending topics
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Google Search Console
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Google Search Console is an unavoidable tool for anyone working in the marketing field. It gives you all the information’s about your on-site issues, keywords that you are ranking for in Google, and also shows who has links to your website.
Furthermore, Google Search Console is very good at identifying under performing content. For example, it displays pages or blog articles with low clicks, views, and impressions as well as a low average position in Google. This way, you’ll know exactly what kind of content needs to be updated in order to perform better.
Another great feature of this marketing tool is the ability to add a sitemap to help you get crawled by Google Bots and tell Google to re-crawl a site or pages that you’ve recently re-optimized.
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Hootsuite
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The strength of Hootsuite lies in delivering engaging social content to a large audience from a single platform. Businesses now have the option of conversing on multiple social media sites at the same time, which helps to strengthen relationships.
When all of your posts are scheduled and published, you will be able to effectively measure and analyse the data, which will positively influence your future decisions.
- Social media management
- Risk management
- Social advocacy & selling
- Paid social advertising
- Digital listening + ROI Analytics
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Buffer
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Buffer is the best tool to handle multiple social media accounts & the best platform to manage all your social media campaigns at one place with very easiness.
You can easily schedule your posts on Facebook, Instagram, Pinterest, and LinkedIn with the help of Buffer.
One of the major benefits of using buffer is that it lets you to understand how your social media campaigns are performing so that you can improve the performance of your future campaigns.
If social media is your primary focus, then there is no better tool for you than Buffer.
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UberSuggest
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UberSuggest is an ultimate seo tool that helps you to select all possible keywords that could increase traffic to your website & and to remain visible on the first page.
It is so user friendly that even a beginner or someone with no or very little knowledge of SEO will be able to practise on it.
Major advantages of UberSuggest are:-
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To track your website position or ranking
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To get alerts about critical issues on your site
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To check your website speed
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To make competitor analysis
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To understand the top traffic pages
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Helps you to obtain blog post content ideas
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Helps you gain valuable backlinks
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To maintain your overall SEO Health
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Canva
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Canva is one of the best design tools, whether it is for your blog, enterprise, or business. Canva allows you to instantly create everything from posts, flyers, and stories to resumes, magazine covers, banners, logos, and presentations.
Canva has gained popularity among millions of people as a result of its numerous features. The benefits of using Canva are as follows:
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Free design platform
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Endless possibilities
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User friendly interface
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Ease of use with multiple templates and fonts
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Allows team collaboration
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AdStage
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AdStage is a very useful digital marketing tool that allows you to automate, create and manage your PPC campaigns from a single point across all major platforms like Google, Facebook, Bing, LinkedIn & YouTube etc.
AdStage should be used by both PPC experts and newcomers in this advertising field due to its visual features and powerful automation tools.
This app will rotate or schedule new ads based on specific calendar dates or performance metrics. You don’t have to do handle this tedious work & will have plenty of time to work on more creative projects and tasks.
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SEMrush
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SEMrush is an all-in-one SEO tool that can help you in every aspects of your SEO strategy.
SEMrush helps us a lot to conduct keyword research, position tracking, analyzing backlinks and tell us more about direct competitors.
SEMrush also allows you to track the position of your keywords and research new keywords for which you can rank.
SEMrush offers two options: free and paid subscription. You will have limited access to features with a free account. For the best results, sign up for a 14-day free trial and explore SEMRush’s best features.
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Screaming Frog
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Screaming Frog is a fast and advanced SEO tool for site auditing. This can be downloaded to local PC & is capable of running upto 500 crawls.
The service is free, but the paid version includes not only unlimited crawls but also additional tools and insights.
Screaming Frog can perform a basic technical audit of websites and generate an exportable Excel report with fully actionable SEO benefits.
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Find & Identify Broken Links
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Analyse Meta Data & Page Titles
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Identify Duplicate Content
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Review Redirects
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Audit Meta Robots & Directives
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Ahref
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Ahrefs is a powerful and industry-leading SEO platform that can help you increase the traffic to your website.
It’s one of the most advanced platforms because it includes so many useful features like keyword research, link-building, ranking tracking, traffic analysis, website audits, and competitive research and analysis.
However, keep in mind that this tool is a bit technical, so you’ll need to spend some time learning how to use it properly.
But there’s something else I’d like to tell you about this platform. Ahrefs is a pricey tool, but it’s well worth it. You should try this software if you are an SEO freelancer or an SEO professional working for an agency.
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LSI Graph
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LSI Graph is a really beneficial tool to identify terms you should be using within a blog post. Businesses can use the LSI Graph tool to find out several search terms that are related to their main keywords.
The tool is intended to search the Internet for related terms with the highest volume of searches. This assists you in determining which LSI keywords to use in your content.
You will also receive analysis reports using LSI Graph on how well your content is optimized based on key metrics such as LSI usage, Semantic Density, and even Content Sentiment!
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Hubspot
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HubSpot CRM is a complete software that can help your business to flourish. It is an excellent central hub for tracking customer needs, wants, and status, providing you with valuable insight into the state of your business and allowing you to drive more positive results.
HubSpot CMS is comprised of tools that work together to give you an overall control over your web assets. It also gives us a better understanding of our customers with linked analytics and CRM. Essentially, it takes out the pressure of managing website.
Instead, it allows us to focus on developing campaigns and contents that result in growth of the website.
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Slack
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Slack is a very popular workplace communication app that is majorly adopted by IT companies. It is used by individuals, teams and businesses across various platforms and devices.
Slack provides messaging functionality, file and media sharing, voice and video call feature, project planning, and the integration of tools and add-ons to help projects flow smoothly.
The benefits of using Slack are:
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Slack is highly customizable
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Slack is an all-in-one chat app
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Slack offers high data security
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Slack streamlines project management
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Slack smoothens workplace communication
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Slackbot enables to set reminders & more
Conclusion
We live in a technologically advanced society where everything is constantly changing. So it’s very crucial to make use of innovative digital marketing tools that make you a smart marketer & to kill other companies with successful campaigns.
I’m hoping that these list of digital marketing tools can bring you the success that you are seeking in 2022. Of course, there are other useful tools, but I’ve tried to focus on the ones that have aided our digital marketing efforts at DomainEnroll.
Also keep in mind that not all digital marketing tools in this list will help your business and what works for you might not work for others. But I hope that you will take the right decisions and pick up the tools that most suit your business.
