As society becomes more reliant on social media and the internet, it is more important than ever to ensure that your company is prepared to survive and thrive in the digital age. When it comes to the future of social media marketing, mostly small businesses are essentially in their beginning stage.
And, while that is acceptable for the time being, it is an issue that should be addressed sooner rather than later. Having a strong online presence will only become more important as time goes on.
Social Media At Present
The worldwide availability of the internet is one of the defining phenomena of the modern era that is reshaping the world as we know it. The World Wide Web’s lovechild is social media, which comes in a wide variety of forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, micro-blogs, chat apps, and, of course, social networks.
In 2020, the global social penetration rate was 49 percent. With East Asia and North America having the highest penetration rates at 71 and 69 percent, respectively, and Northern Europe having the lowest penetration rate at 67 percent.
Many top-rated companies, ranging from food manufacturers to large automotive corporates, are already actively communicating with customers via Facebook, Twitter, Instagram, and other platforms. Some brands have even abandoned their websites & completely focusing their attention to social media channels.
The world is changing at such a rapid pace that the pressing question is, “What will happen next?” Will our lives be completely transformed into virtual realities? What can we anticipate from social media users and advertisers in 2021 and beyond? Is social media assisting in business growth?
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The Growing Role of Social Networks
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Today, social media channels are selling not only brand awareness, engagement, and visibility, but also they are very specific indicators of direct sales too. By the way, users are majorly contributing to this phenomenon: according to various research conducted by experts, people trust in social channel sales and easily purchase products via WhatsApp and Instagram.
Advertisers are mainly concentrating on mobile users, i.e., advertisements for goods and services are now using specific forms of targeting. For example, when using iBeacon, you would receive a notification from a nearby cafe or shop to your mobile phone. This results in increase in the number of spontaneous purchases.
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The Growing Role of Mobile Devices
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Over the last 20 years, the advertising and marketing industry has undergone significant transformations. The rise of the internet era resulted in a shift in consumer attention away from traditional forms of media and toward digital mediums instead.
While being connected to the internet via personal computers was significant in and of itself, the increased connectivity that smartphones have enabled has resulted in an even more dramatic shift. As a result, smartphone advertising is now an essential component of brand marketing campaigns.
Smartphones are used by 91 percent of all social media users to access their favourite channels. So, what does this imply for marketers?
For mobile apps, social networks already have customised ad formats. Mobile-only advertising is gaining in popularity and no one can deny that fact.
More and more professionals are learning to assess the profitability’s reliance on customer loyalty (Net Promoter Score). Consequently businesses will shift their focus away from the ephemeral task of “leading pages” towards the communities of loyal customers.
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New Features
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The original function of social media platforms in the beginning was to allow users to find their old friends & distant relatives online and thus enable the restoration of relationships. Well, now social media channels have diversified their mode of operation or aim and is now purely working with an intention of personal or company branding and promotion.
This change in operation affects the needs & behaviors of users and will require new services as part of this change. Many recent developments such as information search, file storage, image editing, the ability to lead a blog in social networks, geosocial services – are already in high demand. For many users, social networks are nearly synonymous with the Internet.
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Visual Social Networks
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Visual & graphical representation of a content is processed 60,000 times faster than the text content. The human mind always tend to perceive information in images. That is why Instagram & Pinterest are gaining popularity nowadays.
Studies say that people use to remember 80% of what they see & 20% of what they read. As a result, when it comes to memorability, visuals are critical to your content creation.
People use to share visuals more than text & which lead to the faster growth of Snapchat, Tiktok and visual storytelling platforms and “stories” in general.
Both services will undoubtedly have an impact on the development of SMM. Very soon they will be as important as Facebook for performing marketing tasks.
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Geo-Social Services
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Geo-Social services comprises of geo-social networking and location based services. This makes use of geographic services and capabilities such as geocodding and geotagging.
Companies have already taken notice of tools like Nextdoor and actively use them to promote their products. Furthermore, these tools are used not only by small businesses, but also by banks, telecommunications companies, and IT-industry representatives.
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Automation of SMM Campaigns
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Marketing is a vital component of business success, and the future lies in automation. However, despite its potential to connect with leads, convert them into clients, and expand these relationships to extend the customer’s lifetime value, many brands have failed to use marketing automation extensively. One appropriate solution is to better understand and leverage the relationship between marketing automation and social media marketing.
Social media marketing automation extends beyond scheduling content. Marketing automation enables you to listen to the your audience and then develop the content accordingly to enhance the customer experience and thus ultimately increase lead generation.
Benefits of Marketing Automation on Social Media Campaigns are:
• Monitoring of social networks and blogs.
• Optimization of targeted advertising campaigns on social networks.
• Optimization of leading the communities and blogs.
• Analytics (socio-demographic and traffic analysis).
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Social Recruiting
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HR Specialists makes use of social media platforms as a tool to research talents & to connect with potential candidates.
Local candidates will have a tougher time as a result of this. Businesses adopt new techniques such as social recruiting alongside with traditional online recruitment tools . This is to have the best chance of finding outstanding talent in this tighter candidate market.
Benefits of Social Recruiting are :
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Connect with more candidates
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Save money & time on hiring
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Showcase your employer brand
However, when used properly, social recruiting can be a great way to stay ahead of the market competition who is eagerly trying for recruiting potential candidates.
Final Words
Being a digital marketing agency based in India and Ireland, DomainEnroll has given our clients our prime focus into their marketing campaigns and social media channels. Our team of experts makes use of data analytic tools for more retention, progress for every brands around the world as well.
To know more on how your brand can benefit from the DomainEnroll, reach out to us here.
